Gambling and Betting Promotion for Newbies in 2023

By | September 20, 2023

The answer is certain — yes. From the article you’ll get a practical manual on earning with Gambling and Betting offers, including the best traffic sources in 2023, target audience differences, creatives to focus on as well as the most frequent mistakes explanation!

How much can you earn on Gambling and Betting niches?

The profits in the niches vary from a thousand of dollars to dozens of thousands, it actually depends on many factors — chosen GEO, optimization strategy, creatives amount and their relevance as well as marketers’ experience.

Not to be unfounded, our case studies prove that ROI on the Gambling niche starts from 23% and can even reach 116% in a week, when driving traffic on push ads to a trendy GEO such as Brazil! In terms of profits, 500$ in a few days is more than real, our advertisers prove it with real stats and data, check out all the latest cases here.

Now that you know about monetization capabilities of the verticals, let’s focus on a step-by-step manual to reach such profits!

Step#1: Learn about the most frequent mistakes of marketers

How can you enter the market with greatest success and without any losses?

The only answer is by learning from others’ mistakes!

Most frequent issues when working with Gambling and Betting niches:

  • Expecting big profits too fast. Make sure you test at least 10 conversion prices before even analyzing the results.
  • Ignoring optimization. That’s the same stage as campaign creation or creatives choice, it must be done in a timely manner.
  • Adding not enough creatives. It’s crucial to add at least 5 to test different hypothesis on a specific GEO.
  • Not dividing mobile and desktop traffic. The price of different devices is different, so it’s better to create two separate campaigns.
  • Choosing too narrow settings. It’s better not to cut off too much traffic from the start, make sure you get at least some results first, then optimize the campaign.
  • Not researching the market. Each GEO has specifics in terms of target audience and even settings, always research the peculiarities in advance.

Step#2: Apply efficient sources for Gambling and Betting verticals

We’ve gathered several working channels that are perfect even for newbies and are ready to explain why you shall apply them!

Pop ads: easiest and most affordable

If you’re looking for something that can be referred to as “effortless”, pop ads are certainly your variant. In terms of iGaming it has proven efficiency, our report of 2022 shows that it was one of the most successful formats for both of the niches.

The first pros is the prices — they’re extremely low, CPM starts with 0.5$ for Tier 3 and 1$ for Tier 1, which is perfect for those who do not obtain huge testing budgets. The second undeniable “yes” is the fact that you don’t even need creatives for a start, just a working lander that can be obtained via your CPA network.

The third point is that the setting up is as easy as you can imagine — just a link, a couple of basic settings and you’re ready to go!

Push ads: time-proof and converting

This format has been one of the most popular ones for iGaming vertical at RichAds since its inception in 2018 and our advertisers claim to have the best results with it. Same as with pop ads the prices are very attractive, CPC starts with $0.003 for the GEOs with lowest prices yet big volumes.

It’s also quite loyal in terms of content policy, there are zero restrictions in terms of creatives, you do not have to struggle with overcoming some bans, like in Google or Facebook ads, any pic or text will do, even an adult one.

Furthermore, the setup process is pretty much the same as with pop-notifications, while creatives can be taken from your manager for free for any GEO na language.

Lifehack from Alex G., PIN-UP Partners: pop and push traffic are quite cheap and can bring you a lot of registrations, yet not so many FTDs. Make sure you look for brands that have a life-time bend to an affiliate, like our brand. This way when the brand gets popular, this registration will revive throughout time and bring you a great deal of money.

Direct click: brand new and engaging

The source is not as cheap as previous ones, though it has a huge advantage — all of the leads that come from it are already interested in finding products similar to yours. It works the following way — a user is looking for “1xbet” and makes a misprint by typing “1xbit”, then he gets redirected to your offer page.

All the other pros are the same — it’s dead easy to work with, you only need a link and that’s it, just choose your settings and you’re ready to go! The efficiency is more than impressive, CR of the format is 4x bigger than that of the others.

Step#3: Choose the proven GEOs

When you are just getting started, it’s better to stick to the countries that guarantee profits without huge money contributions, do not go after the trends, in such a case the competition can be too high.

Best regions for Gambling in 2023

Everybody heard about the trending LATAM region, it can be an option for newbies as the market is not that overcrowded yet and the prices of traffic aren’t very high, though it’s not the very best option.

If you’re in the beginning of your path, it’s better to start with Eastern Europe or Asia for a couple of reasons — most of the affiliates leave the markets now to follow the trend of LATAM and invest in Tier 1 GEOs hoping to get long-term profits, so the level of competitiveness is a lot lower, while volumes stay the same!

Furthermore, the traffic cost in the aforementioned regions is quite low, which is perfect for the start —smaller contributions, yet bigger profits.

Best GEOs for Gambling at RichAds right now:

  • Indonesia
  • Bangladesh
  • Turkey
  • Malasiya
  • Philippines
  • Brazil
  • Thailand

Best regions for Betting in 2023

In terms of the Betting niche, the most crucial part is to be aware of trends and events. It’s all about keeping track of sport matches in each of the countries and being aware of the most popular sports there.

For instance, the LATAM audience is fully into football and has a lot of local matches that need to be constantly monitored. Overall advice is to choose a couple of GEOs where the target audience is into sports and keep track of all the upcoming matches, like National Leagues, for instance, National Cricket League in India and Bangladesh.

Best GEOs for Betting at RichAds right now:

  • Brazil
  • Egypt
  • Bangladesh
  • Chile
  • Vietnam
  • Russia
  • South Africa

Step#4: Make appropriate creatives

Making creatives is not a tough task when it comes to the iGaming niche — the variety of examples and spy tools is impressive, even a beginner can do the research in a few minutes.

But it’s crucial to know the main approaches to Betting and Gambling target audiences, they do differ a lot!

Betting players are much more loyal to one brand, so their LTV is a lot higher, but they’re harder to attract, you need to imply that the service is great, for instance, a provider has live streams and the overall interface shall be convenient and easy-to-use.

While Gambling clients are more likely to jump from one brand to another, they can be lured by a simple bonus, but are much harder to retain.

Alex G., PIN-UP Partners

Most converting creatives approaches: top 3 ideas

We’ve gathered a few examples that will only do good, it doesn’t matter if you’re just on the starting point of your path, or already know a lot about the industry, they will still have a high CTR!

  • Bonuses — the more unique, the better.
    As we’ve said before, this is a very attractive idea for Gambling players. They’re in constant search of the most profitable offerings and bigger bonuses. Make sure you show all the luring free spins the brand has on your creatives! That applies to any GEO, no exceptions.
  • Imply the upcoming events.
    You can trigger potential Betting clients by specifying that the hottest match of the season is coming and you have some special offerings to new clients due to the event, make sure it’s properly geo-targeted!
  • Highlight the main advantage.
    It can be the safety of your brand, the variety of slots or even the fact that no deposit is needed for the first game. Anything that differs your offer from competitors will do, it works for both of the verticals and is a proven strategy.

Important: though those are the main ideas to assist you in the first campaign creation, but you can find even more advanced landers and creatives examples in our Betting and Gambling guides!

Step#5: Optimize the campaigns

After setting up a campaign and testing at least 10 conversion prices, it’s crucial to make it actually work and bring profit — perform optimization.

It can be done either manually or automatically, though the first variant may turn out to be quite time consuming for a newbie, we’ll focus on the automated ones.

There are three algorithms at RichAds that can basically do all the work for you:

  1. Target CPA.
    It works based on your desired cost per conversion — just specify it, and that is all, the algorithm will select the best sources and turn off unnecessary ones.
  2. Performance Mode.
    This algorithm can work either based on your CPA if you have a tracking link, or just on your settings if you didn’t set up the post back. The scheme is the same — feature updates the lists of the best and worst sources instead of you daily.
  3. Automated Rules.
    This is a tool that is aimed at turning off the sources that do not bring leads on your desired price or do not bring them at all. You’re the one who customizes the rules, then the algorithm turns them off automatically on a weekly or daily basis.


Now you know how to set up a working Gambling or Betting campaign, and have a full step-by-step manual to use in your daily working routine.

The only step that separates you from high profit now is actually launching a campaign with highest ROI and CR at RichAds!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post Gambling and Betting Promotion for Newbies in 2023 appeared first on RichAds Blog.


Leave a Reply

Your email address will not be published. Required fields are marked *