Gambling Titles Guide: 12 Working Formulas

By | June 8, 2023

Headlines play an important role in push notifications: mobile and desktop users primarily see titles and descriptions. An attractive Gambling title directly affects the click-through rates (CTR) of the notifications as well as the campaign conversion rate.

How to choose a working title for the Casino niche? Find the answer below.

General tips for affiliates on working titles

There are several main points that should be taken into account when creating texts for push notifications, read the tips below:

  • If you want to get maximum results, choose headlines for push notifications that match the banner perfectly.
  • Do not mislead the user just for the sake of clicks on the promotion. Use only honest headlines.
  • Test 5 or more headlines for each offer and GEO. Do not draw hasty conclusions about the quality of the traffic. Think about how you can interest users with your offer.
  • Make sure that the content on the landing page is relevant to the product you are advertising in the push notifications.
  • Pay attention to the local language, if there are several national languages, use the most common one. If you wish to translate or localize texts, contact your account manager at RichAds.
  • Follow the vertical trends for a specific GEO. If the target audience is changing or expanding, be sure to make an accent on it in your texts!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

High-converting titles for Gambling ads: 12 examples

We recall that the length of a push notification headline is 30 characters. The description must be no longer than 45 characters. The image size for push notifications is 492×328.

Push notifications are displayed differently in various operating systems and browsers, and we recommend considering this when making creatives.

Here are the top titles used for Gambling offers, they will bring high CR to any marketer, just test the formulas below!

1. Directly appeal to users

Summarize what you want to say in a direct message to the user.

Play BoVegas casino!
Try your luck in more than 200 games.

2. Headlines with hidden effects

Try to arouse the curiosity of push notifications’ recipients. Raise a question that can only be answered on the online casino’s website in their minds .

Everyone takes home a jackpot!
There are no losers in online casino BoVegas, because

3. News-headlines

Such headlines are typical for advertising texts. They attract attention through a news message, making users think that important information is waiting for them on the landing page.

Generous bonuses for new players🍀
Casino BoVegas offers free spins on popular slots🔥

4. Headlines using “how”

Headlines in the form of a question using the word “how” are eye-catching, hinting that the users will learn something interesting from the notification.

How to earn a million?
Win in online casino BoVegas!

5. Headlines using questions

Ask a question that touches your target audience. The answer to the question should be implied in the push notification text.

Do you need any free spins?
Take your bonus for registering at BoVegas casino🤑

6. Calls to action

The headline that calls to action should begin with a verb in the imperative mood. This is one of the perfect titles for Gambling.

Take your bonus today!
Vegas casino offers bonuses upon sign-up💰

7. Exact numbers

To make push notifications appear honest and useful to users, specify exact numbers in the headlines. For the Gambling vertical, it can be a jackpot, the number of free spins, or the welcome bonus amount.

$50 for new players💥
Play at BoVegas Casino and win the jackpot!

8. Time-limited bonuses

Urgency always encourages action, the most crucial thing is to make sure the bonus is relevant and do not give false promises to users, everything should correspond to the offer.

ONLY today +50% to the deposit!
Register at BoVegas now.

9. Storytelling

The ideal approach for Gambling offers is to use the stories of ordinary people who have won at the online casino websites. If the landing page also matches this sales flow, your CR will increase greatly!

John won $10000 playing the slots!
Learn how in the article…

10. AIDA formula

Use a proven way to interest the audience with the AIDA formula, it consists of four components — attention, interest, desire and action.

Play in the best US casino.
Your $50 bonus is waiting for you! Register now.

11. Exact income opportunities

Exact numbers work perfectly for Gambling offers, make sure you mention the exact sum a user can earn, or the percentage of people who win, it really works.

More than $150,000 earned in a day 🤑
This is possible only in BoVegas!

12. Obvious profit

In order for the user to believe in the truthfulness of your offer, you can explain exactly what kind of benefit he will receive. It is important that it is not unfounded, the bonus should be relevant.

Deposit $50, get $100 to the account!
Double your bonus in BoVegas 💰

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

Appealing ad copies for Gambling offers

It is not difficult to find images for Gambling vertical, it’s just crucial to make them trendy.

For your offer to convert well, choose visuals that show:

  • gorgeous women,
  • roulette tables,
  • slot machines,
  • wheels of fortune,
  • buttons inviting the user to “Play”, “Pick up,” or “Start.”

There are several basic yet working approaches for creating landing and pre-landing pages, let’s look at them below:

Use interactive elements

This is especially true for pre-landing pages in order to warm up the user’s interest. Spin-wins and roulettes work best, in the end the user must win and get to the landing page, it will definitely bring a good CR!

Specify the bonuses from the start

It is very vital to specify what exactly the user will receive after registering. It can be written on the landing and pre-landing pages, as well as in the creatives’ titles. A user must clearly understand his benefits, this is what motivates most potential customers!

Make the registration effortless

No one wants to waste time filling out a long registration form or searching for it on the website. Online Gambling is the a very spontaneous industry for most customers, which is why the process of signing up should be as simple as possible!

Tell stories

The well-known, but converting approach is a story about an ordinary person who won a large sum of money in an online casino.

It is important to use the strategy on all the stages of the funnel — creatives with a teaser, and then a pre-landing page with a full article about this person and in the end a link to the landing page for registration.

Encapsulate a maximum of meaning and benefits for the recipients of push notifications in its headline. Make the user feels like a successful player, a winner, and suggest they try their luck and hit the jackpot.

A high CTR is guaranteed if a headline is well adjusted for the target audience of an offer. Use the most converting text and visuals approaches for Gambling offers to make a profit with RichAds!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.3 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 goes.

The post Gambling Titles Guide: 12 Working Formulas appeared first on RichAds Blog.

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