Vlad Zhovtenko: How do we plan to make RedTrack a profitable business this year?

By | May 23, 2023

Vlad Zhovtenko is a co-founder and CEO of RedTrack. This is a well-known ad tracking tool for affiliate marketers.

In this episode, we’ll discuss why RedTrack started out as a tool for affiliate marketers and then turned its attention to direct advertisers. Which campaigns RedTrack tracks more and why do they hire people from Brazil.

RichAds team started a new Youtube activity — Ads&Grans talks.
These are interviews with people from the affiliate and performance marketing sphere. 
Click here to watch the previous videos.

Who is Vlad Zhovtenko?

Vlad started working in digital marketing 23 years ago when banner ads were on the rise. Today, Vlad is the co-founder and CEO of RedTrack – an ad tracking and conversion attribution company.

In 2004, Vlad Zhovtenko created a tool to track some events for the marketing department. It was the prototype of RedTrack Tracker.

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What is RedTrack?

RedTrack is a powerful and versatile tracker designed specifically for marketers and advertisers to optimize their campaigns and maximize their return on investment (ROI). 

It is a cloud-based tracking solution that offers a comprehensive set of features and tools to monitor, analyze, and optimize advertising campaigns across various channels.

As a cloud-based tracker, RedTrack offers numerous benefits to its users. First and foremost, being cloud-based means that there is no need for users to set up and maintain their own tracking infrastructure. Instead, RedTrack handles all the technical aspects, such as server maintenance, data storage, and security, allowing marketers to focus on their core tasks without the hassle of managing a self-hosted solution. This also means that users can access their tracking data from anywhere, at any time, as long as they have an internet connection.

RedTrack provides marketers with a user-friendly interface that enables them to effortlessly track, measure, and analyze the performance of their advertising campaigns in real-time. It supports a wide range of advertising channels, including search engines, social media platforms, display networks, and more.

What will Vlad Zhovtenko’s interview cover?

In this interview, we will discuss Redtrack’s journey in the industry: 

  • how the tracker was built and started, 
  • which decisions were right and which were wrong, 
  • how they changed their strategy and started to focus on direct advertisers. 

We’ll also discuss:

  1. the best ways to promote a product like this (SaaS product), 
  2. how to build a strong team and why do RedTrack started to hire people from Brazil,
  3. how Redtrack pricing policy will change in 2023 to achieve the main goal of becoming a profitable product.

We’ll also cover the hot topic — RedTrack earnings.

Here are some quotes from the interview with Vlad from RedTrack

  1. Only this year we are very close to becoming a profitable company. That’s our goal.
  2. We don’t know how many campaigns we truck. We have 300 000 ad campaigns just for Facebook. About 30% of our customers use Facebook.
  3. We don’t have access to the user’s data, and we don’t need that. We don’t have a media-buying team. 
  4. 2 years ago, we started to focus on direct advertisers instead of affiliates, and it was a right decision.
  5. Our philosophy is: people pay for subscriptions. Our main goal is to improve the product. 
  6. We never say to our client: we saw your budgets, so you should pay 2x because you have money.

👇 Watch Ads&Grans talks with Vlad Zhovtenko from RedTrack right now 👇

Get more information about affiliate marketing at RichAds’ Youtube channel

The RichAds YouTube channel is an excellent source of information on all aspects of affiliate marketing. The channel features short videos, webinars, and roundtable discussions with experts. You can also find the other video interviews from the Ads&Grans talks.

Videos from Ads&Grans talks that are available now

On the channel, you can find a lot of tips and tricks for the main verticals:

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