Compare The Best Lead Generation Companies and Services

By | May 21, 2023

Want to just get started? The best lead generation service for most people is WebiMax.

Lead generation is the lifeline of your business. Without qualified leads, you’re wasting valuable resources trying to sell in the dark.

There are hundreds of different lead generation companies and services on the market today, but not all of them deliver quality leads—this guide will help you narrow your search.

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The Best Lead Generation Companies and Services

How to choose the best lead generation company and service for business.'s methodology for reviewing lead generation companies and services for business.

With so many lead generation companies to choose from, narrowing your search can seem like a tall task. Fortunately, you’ve come to the right place.

I’ve already done all of the extensive research required to find the best lead generation services. After countless hours of investigating, I found eight that I can confidently recommend.

I’ve provided an in-depth review for each one of these lead generation companies below. These reviews will help you identify the best lead generation service for your business.

The Best Lead Generation Companies and Services Reviews


  • Transparent pricing
  • 24/7 campaign dashboard
  • Full-service ad management
  • Lead nurturing

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WebiMax is a full-service marketing agency that tackles lead generation from multiple angles.

While they specialize in lead generation through advertisements, WebiMax also provides your business with custom landing pages, CRM integrations, call and text tracking, automated lead nurturing, CRO services, and more.

You’ll have 24/7 access to your campaign data and performance. So you can check the status of your lead-gen campaigns from anywhere to ensure WebiMax is doing what they’ve promised you.

WebiMax lead generation landing page with bullet list of benefits and free analysis form
WebiMax is a full-service solution for lead generation and ad management. 

As a full-service ad management solution, WebiMax will optimize and manage your ads across all platforms, including Google, Facebook, Instagram, LinkedIn, YouTube, and more. 

Rather than taking a cost-per-lead approach to this initiative, WebiMax goes the extra mile and focuses on CPQL—cost per qualified lead. This is a significant and important distinction.

They’ll also create customized landing pages for your site to ensure that ad clicks ultimately generate new leads. 

I really like the fact that WebiMax also provides businesses with a single point of contact. So no matter how complex the lead generation strategy is, you can always get in touch with an expert who knows your business inside and out.

WebiMax’s lead generation pricing is very transparent and affordable for all business sizes and budgets: 

  • Entrepreneur — $500 per month
  • Professional — 15% of monthly ad spend
  • Enterprise — 10% of monthly ad spend

For smaller businesses only planning to spend up to $3,000 per month on ads, WebiMax charges a fixed monthly fee for their services.

As your ad spending increases, the pricing structure switches to a percentage based on the total monthly ad spend. The Professional plan is based on $3,000 to $25,000 per month on ads, and the Enterprise plan is for businesses spending more than $25,000 per month on ads. 

WebiMax doesn’t have any long-term contracts, so you can adjust your ad spend each month as needed without having to worry about meeting any minimums. 

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  • Real time leads
  • Dedicated team
  • Multi-channel approach
  • Custom integrations

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LeadGeneration is a fantastic solution for finding new customers.

They provide services to well-known brands like Aeropostale, Toshiba, and J.G. Wentworth—so you’ll be in good company if you go with them.

They provide a dedicated management team for you. The team customizes a lead development strategy that’s unique to your org.

So you won’t get a worthless list of leads that won’t help.

Once you have a process in place that’s finding traction in your market, LeadGeneration will continue to work with you to improving. You’re getting ongoing optimization.

LeadGeneration the approach page.

Leads are developed and delivered to you in real-time. You can get those leads via email, text, or directly to your integrated CRM platform. LeadGeneration is compatible with CRM software like:

  • Salesforce
  • HubSpot
  • Highrise
  • Zoho
  • Infusionsoft
  • Pipedrive
  • Sugar CRM

Don’t worry if your company uses a different system. Contact the LeadGeneration sales team about a custom integration, and lead delivery method.

Your project management team at LeadGeneration will help you develop custom campaigns for lead generation. They take a multi-channel approach, specializing in campaigns related to:

  • Search engine optimization (SEO)
  • Social media
  • Paid search
  • Whitepapers
  • PR and brand awareness
  • Content distribution
  • Web development
  • Email marketing
  • Lead nurturing
  • Call tracking
  • Landing page creation
  • Appointment setting
  • Lead follow-up

Like most lead generation companies, pricing is not available online. You’ll need to request a custom quote based on your needs. Fortunately, you can get a free consultation by answering a few basic questions.

Just provide your name, company name, phone number, email, customers (B2B, B2C, both), and your monthly budget. Budget options range from less than $1,000 to $10,000+.


  • B2B lead generation
  • Identify key stakeholders
  • Multiple stages of verification
  • Leads primed and ready

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Callbox specializes in B2B lead generation. If you own or manage a small or medium-sized enterprise, Callbox will be a top solution for you to consider.

You want warm leads, webinar attendees, and appointments set without any work on your end? That’s the idea behind callbox. Focus on closing deals, not filling your pipeline.

Callbox home page.

I like this company because they have niche-specific lead generation services. Not only does Callbox provide leads to B2B organizations, but more specifically, they provide B2B leads in the following categories:

  • IT and Software
  • Consultancy
  • Healthcare
  • Finance
  • Advertising

When you first start working with Callbox, they’ll compile a list of companies that match your target business profile. Callbox takes that to the next level by identifying the key stakeholders and prospects within those organizations.

Callbox will engage with those prospects across all channels using various forms of media communication.

Setting appointments and confirming those meetings with a qualified lead is the final step of their process.

By the time you speak with a lead, they’ve already gone through several stages with Callbox. These leads are primed and ready to be sold.

In addition to lead generation, Callbox provides database solutions, event marketing services, and account-based marketing. They take the heavy-lifting off of your plate for B2B lead generation.


  • Monitor results in real time
  • Multiple lead gen services
  • Robust technology
  • High-quality sales professionals

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Upcall combines robust technology with  high-quality sales professionals to generate leads.

They’re trusted by brands like LG, Airbnb, QuickBooks, and Farmers Insurance.

And it’s simple: Upcall provides your business with a team of professional callers. They’ll make the calls and interact with the leads for you. You’ll be able to view and monitor their results in real-time with Upcalls intuitive software.

It’s a great no-touch lead generation solution. They give you everything you need to engage with a contact, without actually having to make those calls on your own.

I like Upcall because they waste no time contacting leads. Each time a new lead comes in, Upcall contacts them within seconds.

The calls are made by seasoned veterans. More than one million calls have been made by the professionals at Upcall.

There are four main categories to their services:

Lead Generation

  • Cold calling
  • Candidate screening
  • Appointment setting
  • Telemarketing
  • Sales outsourcing

Lead Qualification

  • Facebook leads
  • Appointment scheduling and confirmation
  • Lead nurturing
  • Cross-selling and upselling

Market Research

  • Phone surveys
  • Stock check
  • Mystery shopping
  • Data collection
  • Fundraising

Customer Engagement

  • Customer feedback
  • Customer retention
  • Event follow-up
  • Payment reminder
  • Customer surveys

Upcall can be used throughout the entire customer journey process. From lead generation to customer feedback, this service offers robust options for companies of all sizes.


  • Focused on B2B
  • 4 different PaaS models
  • High accuracy & targeting
  • Dedicated staff members

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CIENCE combines human intelligence with machine learning to generate leads for B2B organizations.

They offer four “people-as-a-service” (PaaS) models for you to consider:

SDR Team

  • 2 dedicated staff members (researcher and SDR)
  • 3-month pilot program
  • Guaranteed 40 hours per week per person
  • Roughly 1,000 leads per month
  • Max 25 SDR teams per company

Inbound SDR Team

  • 1 dedicated staff member (inbound sales assistant)
  • Monthly service fee
  • Guaranteed 40 hours per week
  • Max 15 inbound SDR’s per company


  • 1 dedicated staff member (researcher)
  • Monthly service fee
  • Guaranteed 40 hours per week
  • Roughly 750-1,250 leads per month
  • Max 10 researchers per company


  • Unlimited staff
  • Cost based on contract
  • Weekly, monthly, and per project lead list deliverability
  • Outputs based per contract

Don’t see what you need? No worries: You can customize your PaaS plans for outsourced lead generation. You might choose one or several of the teams above.

CIENCE offers solutions for business owners, sales teams, and marketing managers as well. With CIENCE, you can keep your sales team selling at all hours of the day.

Research prospecting and lead response can be left up to the outsourced team at CIENCE. That’ll save you and your org time to focus on more important matters to grow your business.


  • Connect with decision makers
  • Cloud-based platform
  • 95% data accuracy guarantee
  • Used by 15,000+ teams

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DiscoverOrg is a business contact database. They’ll connect you directly with B2B leads and they’ll provide you with company data and sales intelligence to give you actionable information before pitching a prospect.

DiscoverOrg guarantees that their data is at least 95% accurate. The process they use combines humans with technology and research.

Specialties and areas of expertise from DiscoverOrg include:

  • Sales leadership
  • Sales development
  • Marketing and demand generation
  • Sales and marketing operations
  • Recruiting

It’s a cloud-based platform that’s simple and easy for anyone to use. The database will give you an edge over your B2B competitors.

A cool aspect of DiscoverOrg is its free trial. You don’t really see that too often in the lead generation service space. So if you are on the fence, you can check it out with no commitment.

The free trial will include:

  • Department-level organization chart
  • Verified email addresses
  • Direct line phone numbers
  • Buying signals and intent data
  • Firmographic and technographic details
  • Job responsibilities and functions

This trial is an excellent place to start with DiscoverOrg. It gives you a true depiction of what the actual database will provide you with, just at a smaller scale.


  • Integrated demand generation
  • High-quality leads
  • 100% accuracy guarantee
  • Multiple pricing models

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CandorWorks allows your team to focus on sales while they handle the lead generation process.

The company specializes in integrated demand generation. This allows them to deliver a consistent stream of high-quality leads to your business.

CandorWorks guarantees 100% accuracy with their lead information. If you find any invalid leads, CandorWorks will replace them. You’ll only pay for leads generated and qualified leads. They’ll also assist you with strategic guidance, planning, execution, and follow-up for your lead generation campaigns.

I like CandorWorks because they have different pricing models that meet the needs and preferences of various organizations:

  • Retainer based
  • Fixed fee
  • Project based
  • Performance based

In addition to lead generation, CandorWorks provides marketing data management services, account-based marketing, and MarTech management.

Engagement with CandorWorks is extremely flexible. You can easily ramp-up or ramp-down based on your needs, and there are no upfront fees to sign up.

Overdrive Interactive

  • End-to-end lead generation
  • Multi-channel approach
  • Enterprise-level services
  • Clients include Dell & GE

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Overdrive Interactive specializes in end-to-end lead and demand generation for enterprise-level organizations. The service helps you maintain and optimize your most powerful lead generation channels.

The approach starts with each stage of the customer journey. From a prospect’s first impression to the final nurture message that ultimately converts, Overdrive Interactive is there each step of the way.

Overdrive Interactive will engineer an end-to-end marketing system for lead generation that syncs with your company’s sales efforts.

The multi-channel approach for generating leads and demands includes:

  • Account-based marketing
  • Paid search
  • Search engine optimization (SEO)
  • Retargeting
  • Inbound marketing
  • Social media marketing
  • Paid social media management
  • Email list rental
  • Newsletter sponsorship
  • Content development
  • Marketing automation
  • Landing page development and testing
  • Mobile advertising
  • Native ads and digital PR

Global giants across finance, healthcare, tech, and consumer industries trust Overdrive Interactive for lead generation. Some of their most well-recognized clients include Dell, GE, Samsonite, IBM, John Hancock, AIG, and Harley Davidson.

How to Find the Best Lead Generation Company and Service For Your Business

Finding the best lead generation service for your business might seem overwhelming. But there are certain factors that you can use to assist with your decision-making process.

This is our methodology for narrowing down your options:

Niche-Specific Leads

Stay away from lead generation companies that are for “everyone.” You won’t be able to get the most qualified and accurate leads this way. Some services specialize in B2B, while others are better for small businesses and B2C organizations.

Look for a lead generation company that has experience in your industry. Whether it’s technology, healthcare, or retail, look for a service in your niche.

Lead Generation Process

Lead generation methodology is not created equally. Every service seems to have a unique twist on how they come up with leads. You should pick a company based on how you want to have your leads delivered.

Some organizations will simply provide you with a list of leads and contact information. Other services take the extra step by contacting those leads and setting appointments for you.

There are lead generation companies that provide PaaS (people-as-a-service), which essentially means you’re outsourcing a full-time lead generation staff.

Do you just want leads delivered? Or do you want lead scoring data and lead nurturing assistance? These are the types of questions you need to ask yourself when evaluating a company’s lead generation process.

Competitive Price

Unfortunately, most lead generation services do not post their prices online. That’s because they offer a unique quote based on your custom needs.

So you might want to get a quote from at least a couple of your top considerations. The price needs to be reasonable and fit within your budget. Otherwise, the lead generation service could negatively impact your ROI.

Some companies offer flexible pricing options. You might only pay for qualified leads. Others will bill you on a monthly or contract basis per campaign.


Every lead generation service is going to do a great job of selling themselves on their website. But you should do some digging on your own before you make a final decision.

Look up case studies, customer reviews, and testimonials to learn how that organization has actually helped businesses generate leads. If you can’t find that information online, you should consider looking for an alternative service.

Best Lead Generation Services: Your Top Questions Answered

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Top Lead Generation Companies and Services in Summary

WebiMax, LeadGeneration, Callbox, and Upcall are excellent lead generation companies. If you’re ready to start generating more quality leads at scale, a lead generation service is the best way to go.

Lead generation can drastically improve your sales process right away. You’ll benefit from qualified leads, and your sales team can spend more time selling.

Want More Leads?

Get matched up with a lead generation service that fits your specific needs.

>> Compare Quotes

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