The article includes a detailed comparison on 7 main points, starting from GEO selection to available optimization techniques. If you have trouble making the right decision, check out our top and choose the network that fits your needs and desires.
Top 10 Gambling Ad networks
RichAds
PropellerAds
Adsterra
Popcash
Adcash
Evadav
Clickadu
Pushground
Zeropark
Admaven
In the end of the article, you can find a full comparative chart with all the crucial criteria on all the ten networks.
Step#1. Check out available types of traffic
All the affiliates know which traffic sources convert for them best of all, taking into account their experience and peculiarities of the niche.
According to our knowledge, Gambling offers work with push, pop and direct click format best of all, so we’d pay attention to these points when looking for top gambling networks. All of the ten platforms offer various types of traffic, make sure you choose the most efficient and quality ones.
| Ad network | RichAds | PropellerAds | Popcash | Evadav | Clickadu | Pushground | Adsterra | Admaven | Zeropark | Adcash |
|---|---|---|---|---|---|---|---|---|---|---|
| Traffic formats | push, in-page push, pop, direct click, native, iOS calendar ads |
push, in-page push, popunder, direct click, interstitial ads | pops | push, native, in-page, pops | popunder, push notifications, in-page push, video, instant text message, and skim | in-page and classic push ads | popunders, web push, in-page push, Social Bar, banners and native banners | push ads, popunders, interstitial, banners |
push, pop, domain and instant search & search tiles ads | pop, in-page push, native, banner, interstital, autotag |
“-” no information in open sources
Important: it’s also convenient when the sources are divided into categories or groups according to traffic quality. For instance, at RichAds you can find Premium, Standard, Remnant and New sources.
Step#2. Look for the big GEO selection
Trends in terms of GEOs change monthly, so it’s crucial to pay attention to the amount of GEOs that gambling ad networks offer. Obviously, the more, the better it is for an affiliate, as it means that he can target different Tiers and still get great volumes.
It’s crucial to find out if the countries you’re working with are available in advance. To check volumes at RichAds, use Predictor or consult your account manager.
| Ad network | RichAds | PropellerAds | Popcash | Evadav | Clickadu | Pushground | Adsterra | Zeropark | Admaven | Adcash |
|---|---|---|---|---|---|---|---|---|---|---|
| Available GEOs | 250+ | 195+ | — | 250 | 240 | 130+ | 248+ | 170+ | — | 196+ |
“-” no information in open sources
Step#3. Learn which payment methods are available
When finding the best gambling ad networks for publishers and advertisers, learn what options of payment are available. Make sure there are no huge commissions and there are at least a couple of methods that are suitable for you and work in your country.
Here works the same principle as with the GEOs, the more, the better! If you plan to have a long-term cooperation with a particular casino network, you’ll need to make payments quite often, so don’t be mistaken.
| Ad network | RichAds | PropellerAds | Popcash | Evadav | Clickadu | Pushground | Adsterra | Admaven | Zeropark | Adcash |
|---|---|---|---|---|---|---|---|---|---|---|
| Payment methods | Wire Transfer, Credit Card, Сapitalist, or Payoneer | Credit cards, Wire Transfer, PayPal, UnionPay, Skrill | PayPal, Payza, Paxum, WebMoney, Wire transfer, Skrill, Bitcoin, Perfect Money, Payeer, OKPay, Payoneer | PayPal, Paxum, Skrill, ePayments, Webmoney, Payoneer, Wire Transfer | Cards (debit/credit), PayPal, WebMoney, and Paxum | Credit card, wire transfer, Capitalist, cryptocurrency | Paxum, WebMoney, Credit card, and UnionPay, Wire Transfer, Capitalist | PayPal, Payoneer, bank wire transfer, Bitcoin, WebMoney and Paxum | Paypal, Credit card, Wire Transfer | Credit card, PayPal, Cryptocurrency Wire Transfer |
“-” no information in open sources
Step#4. Find out about anti-fraud techniques
Obviously, no one wants to work with gambling ad networks without any guaranteed quality of traffic. In order to get the best results, a network needs to assure its clients that the traffic they provide is protected.
Moreover, using several anti-fraud techniques shows that the platform cares for the users and wants them to get great results and HQ traffic.
| Ad network | RichAds | PropellerAds | Popcash | Evadav | Clickadu | Pushground | Adsterra | Admaven | Zeropark | Adcash |
|---|---|---|---|---|---|---|---|---|---|---|
| Fraud prevention | platform’s technology based on big data + verification by AdScore | anti-fraud system + manual review | 3rd party protection systems | its own anti-fraud system | anti-fraud system | Opticks Security system | three-level anti fraud protection | in-house technology + anti-fraud tools | manual and automatic bot filtering | anti-fraud technology |
“-” no information in open sources
What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.
Step#5. Discover minimal bid and deposit
When testing a new gambling network, it’s crucial to learn about the minimal deposit in advance. What’s more, some networks offer bonuses if the deposit is quite big, which is perfect for testing.
Remember that to get a full picture of the traffic quality, you need to test at least ten conversion prices.
RichAds Team
Also we’d recommend to start with the bid that’s a bit bigger than the minimal one, in order to get the necessary amount of traffic and collect enough data.
| Ad network | RichAds | PropellerAds | Popcash | Evadav | Zeropark | Clickadu | Adsterra | Adcash | Pushground | Admaven |
|---|---|---|---|---|---|---|---|---|---|---|
| Minimum bid | $0.003 CPC | $0.005 CPC |
$0.0005 per unique visitor | CPC |
$0.005 CPC |
$0.001 CPC |
$0.001 CPC |
— | $0.001 CPC |
— |
| Minimum deposit | $100 | 100 for credit cards and $1000 for Wire Transfers |
$5 for all the methods except Payoneer ($50) and wire transfer ($1,000) |
$100 | $200 | $100 | $100 | $1000 for the managed platform and $100 for the self-managed platform | $100 | $50 for advertisers |
“-” no information in open sources
Step#6. Determine targeting options
Having a wide range of targeting options is essential for marketers to effectively reach their desired audience. The more targeting options available on an ad network, the easier it is for marketers to optimize their campaigns and reduce expenses.
Some crucial targeting options that should be available everywhere include GEOs (cities and regions), devices, browsers, and operating systems.
These options allow marketers to narrow down their target audience and reach the most relevant users. Other targeting options, such as IP targeting, can also be beneficial in determining the target audience.
| Ad network | RichAds | PropellerAds | Popcash | Evadav | Zeropark | Clickadu | Adsterra | Adcash | Pushground | Admaven |
|---|---|---|---|---|---|---|---|---|---|---|
| City/Region | +/+ | +/+ | +/+ | + | +/- | +/+ | +/+ | +/+ | +/+ | +/+ |
| OS | + | + | + | + | + | + | + | + | + | + |
| Browser | + | + | + | + | + | + | + | + | + | + |
| Device | + | + | + | + | + | + | + | + | + | + |
| Browser Language | + | + | + | + | + | + | + | + | + | + |
| Connection type | + | + | — | — | + | + | + | + | + | + |
| Carrier targeting | + | + | + | + | + | + | + | — | + | + |
| ISP targeting | + | + | — | + | + | + | — | + | — | + |
| IP targeting | + | — | — | + | + | + | + | — | + | + |
| Frequency capping | + | + | — | + | + | + | + | — | — | + |
| Schedule | + | + | — | + | + | + | + | + | + | — |
“-” no information in open sources
Step#7. Identify optimization tools
Last but not least, we’ll have a look at one of the most vital aspects for affiliates, which is optimization. Any gambling network shall offer features to make the process easier and faster for advertisers.
In 2023, ad networks offer various AI features to assist with optimization.
These include:
- Target CPA.
This algorithm automatically creates blacklists and whitelists, as well as utilizes Micro bidding to achieve the desired conversion price. It is simple in setting up and requires no additional effort from affiliates.
- Performance Mode.
This AI tool reduces campaign costs by automatically updating blacklists and whitelists on a daily basis. The advantage is that it does not require a tracker, as the algorithm will identify the best converting sources without setting up a postback.
- Automated Rules.
With this feature, marketers can generate blacklists based on their own preferences. No special effort is needed; simply make a rule and see how expensive or non-converting sources are automatically turned off.
- Micro Bidding.
This function allows advertisers to customize bids for specific sources, which assists in reducing the costs. By alternating bids for various traffic sources that work ok and bring conversions but are a bit more expensive than a marketer wants, advertisers can optimize their campaigns and achieve better results.
| Ad network | RichAds | PropellerAds | Popcash | Evadav | Zeropark | Clickadu | Adsterra | Pushground | Admaven | Adcash |
|---|---|---|---|---|---|---|---|---|---|---|
| Micro bidding | + | — | — | + | + | — | + | + | — | — |
| Automated rules | + | + | — | + | + | — | — | + | — | — |
| Target CPA | + | + | — | — | + | — | — | — | — | + |
| Performance Mode | + | — | — | — | — | — | — | — | — | — |
“-” no information in open sources
Optional Step: evaluate the expertise in Gambling
It’s always a bonus if a network has wide expertise in the niche you’re working with. It can be a blog with tips or insights, a YouTube channel or even well-known experts that represent this or that network.
For instance, RichAds has quite a great deal of Gambling expertise, in 2022 it was awarded as the best iGaming traffic source of the year by SiGMA!
What’s more, you can find many articles about launching Gambling offers on our blog starting from choosing creatives to real case studies and a ton of useful content on YouTube channel.
Only two weeks ago we released a webinar on iGaming campaigns on our channel, make sure you watch it!
Top Gambling Ad Networks: a detailed comparative chart
Now you can compare all the ten ad networks in one chart and see the whole picture.
Make sure you evaluate all the points wisely!
| Ad network | RichAds | PropellerAds | Popcash | Evadav | Zeropark | Clickadu | Adsterra | Pushground | Admaven | Adcash |
|---|---|---|---|---|---|---|---|---|---|---|
| Available GEOs | 250+ | 195+ | — | 250 | 170+ | 240 | 248+ | 130+ | — | 196+ |
| Antifraud protection | platform’s technology based on big data + verification by AdScore | anti-fraud system + manual review | 3rd party protection systems | its own anti-fraud system | manual and automatic bot filtering | anti-fraud system | three-level anti fraud protection | Opticks Security system | in-house technology + anti-fraud tools | anti-fraud technology |
| Traffic sources | push, in-page push, pop, direct click, native, iOS calendar ads |
push, in-page push, popunder, direct click, interstitial ads | pops | push, native, in-page, pops | push, pop, domain and instant search & search tiles ads | popunder, push notifications, in-page push, video, instant text message, and skim | popunders, web push, in-page push, Social Bar, banners and native banners | in-page and classic push ads | push ads, popunders, interstitial, banners |
pop, in-page push, native, banner, interstital, autotag |
| Payment method | Wire Transfer, Bank Card, Сapitalist, or Payoneer | Credit cards, Wire Transfer, PayPal, UnionPay, Skrill | PayPal, Payza, Paxum, WebMoney, Wire transfer, Skrill, Bitcoin, Perfect Money, Payeer, OKPay, Payoneer | PayPal, Paxum, Skrill, ePayments, Webmoney, Payoneer, Wire Transfer | Paypal, Credit card, Wire Transfer | Cards (debit/credit), PayPal, WebMoney, and Paxum | Paxum, WebMoney, Visa, MasterCard, and UnionPay, Wire Transfer, Capitalist | Credit card, wire transfer, Capitalist, cryptocurrency | PayPal, Payoneer, bank wire transfer, Bitcoin, WebMoney and Paxum | Credit Card. PayPal, Cryptocurrency Wire Transfer |
| Minimum deposit and bid | $100 $0.003 CPC |
$100 for credit cards and $1000 for Wire Transfers $0.005 CPC |
$5 for all the methods except Payoneer ($50) and wire transfer ($1,000) $0.0005 per unique visitor |
$100 $0,01 CPC |
$200 $0.005 CPC |
$100 $0,01 CPC |
$100 $0.001 CPC |
$100 $0.001 CPC |
$50 for advertisers | $1000 for the managed platform and $100 for the self-managed platform |
| Targeting | City/ Region; OS; Browser; Device; Browser language; Connection type; Carrier targeting; ISP targeting; IP targeting; Frequency capping; Schedule; |
City/ Region; OS; Browser; Device; Browser language; Connection type; Carrier targeting; ISP targeting; Frequency capping; Schedule; |
City/ Region; OS; Browser; Device; Browser language; Carrier targeting; |
City/ Region; OS; Browser; Device; Browser language; Carrier targeting; ISP targeting; IP targeting; Frequency capping; Schedule; |
City; OS; Browser; Device; Browser language; Connection type; Carrier targeting; ISP targeting; IP targeting; Frequency capping; Schedule; |
City/ Region; OS; Browser; Device; Browser language; Connection type; Carrier targeting; ISP targeting; IP targeting; Frequency capping; Schedule; |
City/ Region; OS; Browser; Device; Browser language; Connection type; Carrier targeting; IP targeting; Frequency capping; Schedule; |
City/ Region; OS; Browser; Device; Browser language; Connection type; Carrier targeting; IP targeting; Schedule; |
City/ Region; OS; Browser; Device; Browser language; Connection type; Carrier targeting; ISP targeting; IP targeting; Frequency capping; |
City/ Region; OS; Browser; Device; Browser language; Connection type; ISP targeting; Schedule; |
| Optimization | Micro Bidding; Automated Rules; Target CPA; Performance Mode; |
Automated Rules; Target CPA; |
— | Micro Bidding; Automated Rules; |
Micro Bidding; Automated Rules; Target CPA; |
— | Micro Bidding; | Micro Bidding; Automated Rules; |
— | — |
“-” no information in open sources
What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.
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