How to Build Customer Loyalty in WordPress with Gamification

By | October 20, 2021

Do you want to build customer loyalty in WordPress with gamification?

Gamification lets you reward your loyal customers and users with points and other incentives. This can help to build customer loyalty and increase engagement and conversions on your website.

In this article, we’ll show you how you can build customer loyalty in WordPress with gamification.

How to build customer loyalty in WordPress with gamification (2 ways)

Why Build Customer Loyalty with Gamification in WordPress?

Adding gamification to WordPress lets you reward visitors with different incentives when they take certain actions on your website, like leaving a review, commenting, or buying a product.

This can help to improve customer loyalty, since your customers will feel more engaged with your WordPress website when they’re rewarded with discounts, redeemable points, and more.

Using gamification to reward customer loyalty can be a great way to get more sales in your online store or increase conversions on any type of website.

With that said, let’s show you two different ways you can build customer loyalty with gamification in WordPress. Simply use the quick links below to jump straight to the method you want to use.

Method 1. Add a Gamified Customer Loyalty Program to Your Online Store in WordPress

Before getting started, you need to have a functioning WooCommerce store already set up. If you’re still building your store, then check out our step by step guide on how to start an online store.

You’ll also want to make sure you choose high quality WooCommerce hosting and a professional WooCommerce theme.

After that, you can add a gamified customer loyalty program to your store.

The easiest way to do this is by using the Advanced Coupons plugin. It’s the best coupon code plugin for WordPress used by over 10,000 online stores.

Note: You can purchase the Advanced Coupons and Loyalty Program plugins together by getting the ‘All-In-One Bundle’. At the very least, you need to get the Loyalty Program plugin to create your own loyalty program.

First thing you need to do is install and activate the plugin. For more details, see our beginner’s guide on how to install a WordPress plugin.

Once you’ve done that, you need to go to Coupons » Loyalty Program in your WordPress admin dashboard and then click on the ‘Settings’ menu option.

This brings you to a screen where you can change how much your rewards points are worth.

Loyalty Program plugin settings

You can set the ‘Price to points earned ratio’ where a user will earn 5 points for every dollar spent. The ‘Points to price redeemed ratio’ is how many points it takes to reach a dollar. In this case, 10 points will equal one dollar.

You can also change the name if you want points to be called something else in your store.

Next, click on the ‘Points Earning’ menu option. Here you can choose the settings for how your points will be earned.

Points earning settings

If you scroll down to the ‘Points Amounts’ section, then you can choose the actions that will earn points.

Simply click the toggle for any action you want to earn points.

Point amounts toggle

You can also set the amount of points a user can earn per action on this page as well.

After that, click the ‘Redemption & Expiry’ menu option.

We’ll leave the default settings, but you can customize the minimum number of points before redemption, the expiry time for points, and more.

Redemption and expiry settings

As you make changes to your rewards program, it’ll save automatically, so you don’t have to worry about saving your changes.

Now your users can earn points whenever they purchase items, leave a review, complete their first order, and more.

Earn points example

Method 2. Build Loyalty with Gamified Popups in WordPress

Another way you can add gamification to your WordPress site and reward your loyal customers is with a spin to win popup. You can use this kind of popup to share discounts, special offers, and other perks as a reward.

Here’s how it can look to your visitors:

OptinMonster spin to win popup example

This type of popup can encourage your visitors to take action in your online store or website by enticing customers with an exclusive discount code or deal.

The easiest way to add spin to win and gamified popups to WordPress is with OptinMonster. It’s the best lead generation plugin for WordPress used by over 1.2 million websites.


For more details, see our guide on how to add spin to win optins in WordPress and WooCommerce.

After you activate and setup the plugin you can fully customize what your gamified popups will look like, and who they will display for.

OptinMonster edit spin the wheel popup

We hope this article helped you learn how to build customer loyalty in WordPress with gamification. You may also want to see our expert picks of the best domain name registrars, and our step by step guide on how to start your own podcast.

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The post How to Build Customer Loyalty in WordPress with Gamification appeared first on WPBeginner.

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