How to Check Website Traffic for Any Site (7 Best Tools)

By | April 13, 2021

Do you want to check website traffic for any site, including your own?

Checking website traffic allows you to see how well your site performs and how it compares to your competition.

In this article, we’ll show you how to check website traffic for any website using various online tools.

How to check website traffic for any site (7 tools)

Why Should You Check Your Website Traffic?

By checking your website stats, you can easily see how your website is performing.

Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working.

If you want to get more email subscribers, more sales for your online store, or just more traffic overall, then you need to regularly check your website analytics.

By tracking your site’s traffic, you’ll know where your site currently stands and what you can do to improve.

Why Should You Check Your Competitor’s Website Traffic?

Analyzing your competitor’s website traffic statistics can reveal a lot of helpful information such as:

  • The pages and posts bringing your competitors the most traffic
  • Which keywords your competitors are ranking for
  • The channels that are driving them the most traffic

All of this information can be used to improve your content marketing strategy, link building, keyword research process, and more.

By understanding what brings your competition the most traffic, you’ll be able to target those same keywords and topics to generate more traffic for your website.

Best Tools to Check Any Website Traffic (including Competitors)

There are a lot of free and paid traffic checking tools that you can use. Each one has unique features that set them apart.

Most experts use multiple tools to check website traffic estimates for their competitors. We always recommend readers to try at least two different tools to analyze web traffic stats.

By using various tools, you’ll be able to fill in the gaps and get more accurate traffic stats for any website.

As your WordPress site and budget grow, you can invest in multiple tools to gain more insights and dominate your market.

Having said that, let’s take a look at the best tools to check how much traffic a website gets.

1. SEMRush


SEMRush is an all-in-one traffic analysis and competition research tool. It’s the best tool for analyzing and monitoring traffic for any website.

We use this tool at WPBeginner for keyword research, tracking keyword rankings, and a lot more.

Once you enter a competitor URL, you’ll get a detailed breakdown of your competitor’s total traffic.

You’ll be able to see important website metrics like the volume of monthly traffic over time, traffic distribution by country, the keywords that bring them the most traffic, and more.

SEMRush Domain Overview Stats

The Traffic Analytics tab gives you the number of unique visitors, total visits, average visit duration, number of pageviews, and the bounce rate the site receives.

This feature is like looking into your competitor’s Google Analytics account.

SEMRush Traffic Analysis

Another excellent feature called Bulk Traffic Analysis lets you analyze traffic levels for multiple competitors at once.

Depending on your pricing plan, you can compare up to 200 websites. This gives you a big picture view of your niche, the websites getting the most traffic, and any traffic opportunities you can act on.

You’ll also find detailed traffic analytics reports that give you information like which sites are sending the most referral traffic, which pages on their site are the most valuable, and which locations bring them the most traffic.

You can take advantage of the 14 day trial, or the limited free plan which gives you access to basic website data.

If you want full reports, then the premium plans start at $119.95 per month, which gives you full access to competitor traffic sources, rankings, social media, and more.

2. SimilarWeb


SimilarWeb is an online website traffic checker that gives you an overview of your competitor’s traffic and which channels are the most valuable.

Instead of just providing traffic from search, you’ll get detailed reports of a website’s entire traffic strategy.

Once you run a website through the tool, you’ll get a breakdown of the overall traffic, including a country by country report.

SimilarWeb Traffic Overview Screenshot

You’ll get engagement metrics like bounce rate, number of pages viewed per visit, average visit duration, and the top traffic sources for that website.

Beyond organic search traffic, you’ll find what paid keywords bring the website traffic, what social channels are the most valuable, and the display networks the site uses to monetize.

SimilarWeb Social Media Overview

Finally, you’ll get a detailed breakdown of the site’s audience, what kind of other sites they’re interested in, the top referring sites, and a list of competitor sites for you to research further.

The free version of the tool provides you with useful traffic data. If you require more detailed reports, then you can create an enterprise account with custom pricing.

3. Google Search Console

Google Search Console

Google Search Console is a free tool from Google that lets you analyze your search engine traffic.

This tool gives you a complete picture of how your site is viewed by the search engines.

Google Search Console website traffic data

It shows the number of impressions, clicks, click-through rate (CTR), and the average position of your keywords in the search engines.

This helps you understand what keywords you’re ranking for and the search volume they’re bringing in. This information can help you improve your traffic.

For example, if you find that you’re ranking in position 11, then you can optimize the blog post to try to move it to the first page of the search results.

You can also see which pages are indexed, if any errors are present, and more.

Once you add your site to Google Search Console, you can start viewing your website data.

The easiest way is to connect your Google Search Console account with All in One SEO. For more details, see our guide on how to add your WordPress site to Google Search Console.

You can also use the MonsterInsights tool, mentioned below, to view your keyword rankings inside the WordPress admin area using Google Search Console data.

For more details, see our guide on how to see keywords people use to find your WordPress site.

4. Ubersuggest


Ubersuggest is a free and premium tool from Neil Patel that offers a ton of useful website traffic data.

It’s straightforward to use and the interface is built for beginners. If you’ve never done keyword research or traffic analysis before, then this tool makes it incredibly simple.

The traffic analyzer feature gives you a detailed breakdown of your competitor’s traffic over time, the keywords bringing them the most traffic, and the most popular pages on the site.

All you have to do is enter the website URL you want to analyze and click ‘Search’.

Ubersuggest traffic overview

The ‘Traffic Overview’ page gives you the total number of organic keywords the site ranks for, the organic monthly traffic, domain authority, and the total number of backlinks.

You can also dive deeper into each section of the traffic report. For example, you can expand the ‘Top Pages’ results to get a breakdown of each published page on the site and the estimated amount of traffic it brings in every month.

UberSuggest Top Pages

The results also give you the estimated number of backlinks, along with the number of Facebook and Pinterest shares. This data gives you a general overview of what you’ll have to do to outrank that page in the SERPs.

The free version of the tool gives you access to the last 3 months of data. Premium plans start at $29 per month, making it one of the cheapest tools on this list.

5. Serpstat


Serpstat offers a wide range of different SEO tools. What started as a simple keyword research tool has grown into an all-in-one website analysis tool.

Even though it’s packed with features, it’s still very easy to use. Just enter the URL and the tool will generate a traffic report.

There are traffic checking features along with backlink analysis, site auditing, and rank tracking tools.

The traffic analysis features give you all kinds of useful website data, including the organic and paid keywords that are driving traffic, the average number of visitors the site gets per month, and the pages that get the most traffic.

Serpstat Keyword Preview

You’ll also find trend information, so you can see how the site’s rankings, traffic, and keywords are performing over time.

The free version of the tool gives you access to a portion of the total data that’s available for a domain name. Premium plans start at $69 per month and give you access to all of the data the tool provides.

6. Ahrefs


Ahrefs is one of the most popular SEO tools in the market trusted by brands like Netflix, Uber, and Facebook. It helps you see how much traffic your competition is getting and why they’re ranking so high.

Ahrefs crawls more than 6 billion web pages every day, with more than 200 million websites in their index. It’s a lot of data, but this gives you actionable insights to help you outrank your competitors and get more traffic.

The interface is very simple and user friendly. Simply enter the website URL in the search field and the tool will pull all available website information.

The search overview report gives you an overview of the organic search traffic a site receives, the domain authority, biggest competitors, and much more.

Ahrefs Traffic Stats

You can filter the report to view the traffic stats for the year, last 30 days, or all time.

Even though there’s a ton of data present, it’s easy to filter and find the website metrics you’re looking for.

Keep in mind that the traffic data only shows organic search data and not other sources like social media.

There’s a 7 day trial for $7, after that plans start at $99 per month. Considering the amount of data you have access to, it’s surprisingly affordable.

7. MonsterInsights


If you want to analyze your own traffic, then the only tool you should be using is Google Analytics. However, setting up Google Analytics on your own and analyzing your own data can be difficult.

We recommend using MonsterInsights, it’s the best Google Analytics plugin for WordPress and used by over 3 million sites, including Microsoft, Yelp, PlayStation, and more.

It allows you to easily set up Google Analytics in WordPress and view your traffic data directly in your WordPress dashboard.

MonsterInsights website statistics

You’ll be able to see your top performing posts, pages, landing pages, homepage traffic, and more. This helps you understand user behavior and makes it much easier to grow your WordPress blog.

Final Thoughts on How to Check Traffic on Your Website

There are all kinds of tools you can use to check your website traffic and competitor website traffic.

Checking competitor traffic will give you insights into your market and what you can do to get more traffic. While, monitoring your own website traffic will show you if your SEO, social media, and other traffic generation strategies are working.

The best way to check your own website traffic is with MonsterInsights. In a couple of clicks you can view your website traffic data directly in your WordPress dashboard.

If your goal is to do in-depth competitor research, and you want to check traffic on any website, then SEMRush is our top choice. Not only will it give you accurate traffic data, but it’s one of the best SEO tools in the market.

We hoped this article helped you learn how to check website traffic on any site. You may also want to take a look at our ultimate WordPress SEO guide, and our expert list of 24 must have WordPress plugins for business websites.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Check Website Traffic for Any Site (7 Best Tools) appeared first on WPBeginner.

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