7 Best Webinar Software Platform for Small Businesses (Compared)

By | January 23, 2021

Are you looking for the best webinar software for your business?

There are many webinar platforms that allow you to run live webinars and automated evergreen webinars to connect with your users and grow your business.

In this article, we will share the best webinar software for small businesses, and compare their features so you can choose the best webinar platform to fit your needs.

Best webinar software for WordPress users

What Kind of Webinar Software is Right for You?

There are many options for webinar platforms out there. Some that run live webinars. Some that do conference meetings, and some that run webinars as a live simulation (called automated webinars) which are often used for lead generation and sales funnels.

When choosing a webinar software, you need to make sure that the platform you are choosing allows you to do what you have in your mind.

A good webinar platform should have the following features:

  • Great video quality and reliable webinar hosting service that doesn’t have delays or downtime
  • Ability to do live webinars and automated webinars for lead generation
  • Real-time chat features, so you can engage with your audience and answer questions
  • Ability to have multiple presenters and hosts
  • Ability for presenters to share screen and record webinar for future webinar replays
  • Seamless integration with third-party email marketing services, marketing automation tools, and CRM software, so you can connect with users after the session
  • Smart webinar registration pages and landing pages to boost registration and attendance
  • Actionable webinar analytics that lets you see what’s working and what’s not, so you can fine-tune your webinar for maximum conversions

Aside from these webinar features, you want a webinar software that offers great support and fair pricing options.

Having said that, let’s take a look at the best webinar software for small businesses.

1. Livestorm


Livestorm is a popular webinar software that offers three types of webinars: live video webinars, on-demand webinars, and automated webinars.

They’re a fast growing webinar platform among marketers because they offer browser-based webinars. This means your users do not have to download any software to join. Frictionless joining is proven to increase webinar attendance rate.

Livestorm web conferencing works on all web browsers including Google Chrome, Firefox, Safari, etc.

It comes with all the powerful webinar features such as HD video, chat messaging during webinars, screensharing, live Q&As, audience polling functionality, automatic email reminders, ability to share documents, and more.

Livestorm aims to be a comprehensive video communication platform, so you can use the webinar for live events, product demos, customer training sessions, company communication, and even teach online courses.

You can invite teammates as moderators to help you host and better engage with your audience. Their webinar data insights allows you to analyze your performance, so you can improve your conversions.

It connects with over 1000+ marketing platforms using built-in integrations and Zapier, so you can send customer data where you need it to improve your workflow.

The best part is that their pricing is very affordable for small businesses.

Pricing: Free plan comes with up to 10 registrants and a 20 minute webinar. Pro plans start at $99 for up to 100 live attendees.

2. GoToWebinar


GoToWebinar is one of the original and most popular webinar software platforms on the planet. It is built by the same team behind the GoToMeeting video conferencing suite.

While it started out as a live webinar solution, they have evolved with the industry needs to add automated webinars with their Simulated Live feature that allows you to create and schedule pre-recorded webinars.

Being one of the original webinar platforms, they offer a wide-range of features such as live presentation, webinar templates, event management, custom registration, webinar polls & surveys, webinar recording, and more.

They have seamless integration with all the popular marketing automation tools like Mailchimp and CRM platforms like Salesforce since it’s used by both small businesses and Enterprise companies.

Their analytics reports are very detailed and lets you see who attended, how interested they were, what questions they asked, an so much more, so you can refine your webinar strategy to grow your business.

The best part about GoToWebinar is their video quality and reliability. If you’re looking to host online events or virtual conferences, then they’re a leading webinar platform for that.

Pricing: Starts from $59 per month for up to 100 participants. Their pricing scales with the number of attendees, but it’s very affordable even for large virtual events.

3. EasyWebinar

Easy Webinar

EasyWebinar is a popular webinar platform for marketers because it lets you do both live webinars as well as automated evergreen webinars.

Their live webinars allow you to have high quality video without any delays, real-time chat, multiple presenters, ability to record and archive, screen sharing, and more.

You can use their EasyCast feature to livestream simultaneously on multiple social media platforms like YouTube Live and Facebook Live at the same time.

Their automated webinars allow you to easily run evergreen webinars to reach a larger audience by optimizing for user’s local timezones. You can easily repurpose any of your live webinars and convert them into automated webinars to collect more leads and build a high-converting sales funnel.

You can use their customization options to make the webinar templates match your brand styles. Their registration embed option allows you to host a registration form on your own website, with landing page builders like SeedProd, Clickfunnels, Leadpages, and more.

They integrate with all the popular email marketing services, so you can engage with users by sending them offers, notifications before and after the webinar, and more.

Pricing: Starts at $78 per month with up to 100 live attendees. You can use their YouTube live integration to have unlimited live attendees on this plan.

4. Stealth Seminar

Stealth Seminar

Stealth Seminar is known as the best automated webinar platform because it’s entirely focused on helping you maximize evergreen webinars and automate your sales funnel.

You can use Stealth Seminar to run pre-recorded webinars as if they were live to better leverage user timezones, avoid tech failures such as low internet bandwidth, and remove presentation nerves.

They also allow you to run live webinars as well with YouTube live, or even a hybrid webinar that lets you run pre-recorded webinar with live chat for engagement.

Stealth Seminar comes with customizable pre-made templates that are designed to help you convert more leads. This includes registration templates, smart CTAs, surveys & polls, and scarcity tools like countdown timers.

For small businesses, they do have the option to add faux attendees to make your webinar look more popular and build authority. It’s a grey hat marketing tactic that utilize the fake it till you make it strategy.

Their webinar analytics shows you registration opt-in, webinar attendees, webinar conversion rate, and total sales generated. You can even see engagement reports for specific call-to-actions.

Stealth Seminar allows you to add sales pixel tracking, Facebook and Google retargeting pixels, and split testing to fine tune your strategy further.

Pricing: Starts at $69.96 per month for 150 simultaneous attendees. Also includes worldwide SMS reminders up to 6000 a month.

5. Zoom


Zoom is the most trending video conference call company in the market right now for online meetings. What many don’t know however is that Zoom has also gotten into the video webinar market.

Known for their high video quality and reliable streaming, this move was a no brainer.

Now you can use Zoom to run interactive video webinar with screen sharing, Q&A chat, and the ability to like and up-vote questions.

Zoom also allows you to run polls, promote attendees to panelists, have whiteboarding and annotation tools, and more.

Aside from running live webinars, Zoom lets you record webinars and even add transcripts. You can also run practice sessions for pre-event panelists as well.

What’s unique about Zoom’s webinar platform is that it lets you have 100 panelists with over 49 viewable on screen at one time. This allows you to promote attendees to be panelists and join the conversation.

They also allow you to live stream simultaneously to unlimited audiences on Facebook Live, YouTube Live, and other custom streaming services.

Zoom integrates with all the popular email marketing services and CRM platforms. For WordPress website owners, you can use WPForms and Automator Plugin to automatically register users for webinars in Zoom.

Their built-in analytics and marketing tools aren’t as powerful as some of the other webinar software in this list, but their reliability and video quality is superb.

Pricing: Starting at $40 per month for 100 attendees. But as it scales, it does get more expensive. For example 3000 attendees will cost you $990 per month on Zoom vs $499 on GoToWebinar.

6. Demio


Demio is a fast growing webinar software among marketers because it offers frictionless joining, so your users can join the webinar in the browser with one click without downloading any software.

You can use it to run live webinars with webcam video, screen sharing, and upload your presentation slides directly in Demio.

Their user-friendly platform allows you to engage with your audience using interactive polls with stats, launch offers and call-to-actions during the event, share handout gifts or bonus downloads, organize and answer user’s questions, chat with users through public or private chat, and even bring attendees to stage.

You can also download your live webinars and repurpose them into automated webinars to share recordings or use it in your automated sales funnel. You can also join the automated webinar and interact in the live chat to make it feel more real time.

Pricing: Starting at $49 per month for 50 attendees.

7. GetResponse Webinars


GetResponse is a popular email marketing service that has added a webinar feature to make it easy for users to centralize their marketing efforts.

You can use GetResponse webinars to run both live and on-demand webinars. You can have up to 1000 live attendees, share the stage with multiple presenters, and have unlimited webinars.

The best part is that you can automatically follow up with with your audience, run automated nurturing campaigns, and promote your special offers right from their marketing automation platform which is included in the price.

You have all the powerful webinar features such as polls & surveys, screen sharing, call-to-actions during the webinars, interactive whiteboards, and more.

GetResponse comes with built-in landing pages and sales funnels to help you further optimize your conversions. You can also use the OptinMonster popups integration to get more attendees and subscribers.

Pricing: $99 per month for 300 attendees, and it includes over 1000 email subscribers and all their marketing automation features.

Which is the Best Webinar Software (Expert Pick)?

After reviewing all the popular webinar platforms, we believe that GoToWebinar, LiveStorm, and EasyWebinar are the best webinar software in the market.

They offer all the powerful webinar features that you need with high-quality video streaming and affordable pricing plans.

Their conversion tool are optimized to align with your goals whether it is lead generation, sales, running demos, or anything else. These platforms adapt to your business needs to ensure that you get maximum results.

We hope this article helped you find the best webinar software platform for your business. You may also want to see our comparison of the best business phone services for small business and best push notification software to help you connect with visitors after they leave your website.

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Disclaimer: To help our readers avoid choice paralysis, we only compared the best webinar software platforms in our expert opinion. This list doesn’t include other webinar services like WebinarJam, WebinarNinja, Bigmarker, Everwebinar, Clickmeeting, Google Hangouts, WebEx, Zoho Meeting, Adobe Connect, MyOwnConference, Bluejeans webinar tool, etc.

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