How to Gain Dating Traffic?

By | October 23, 2023

In the article we’ll talk about the most popular Dating traffic sources, peculiarities of such traffic as well as give practical tips on promoting it. Overall explanation of Dating traffic will also be provided for those who just start working with it.

What is Dating traffic?

Dating traffic refers to the traffic that is directed towards dating websites or apps. The types of Dating traffic can be divided into two categories —mainstream and adult.

Mainstream (or casual) is usually driven to the so-called “white offers” like dating apps or websites, while adult targets websites specifically with sex dating or other related content, like webcam or porn sites.  Both of the traffic types are unique and require a specific approach that we’ll discuss later on.

Peculiarities of Dating Traffic

Dating traffic is different from other types of traffic because it is highly targeted. People who are directed towards dating websites or apps are specifically looking for a long-term or short-term partner.

Therefore, it is important to understand the mindset of the users who are looking for a date and take into account the latest stats on gender, age and the most popular apps to buy dating traffic for.

RichAds team

There are two main points to pay close attention to when choosing an offer to drive traffic to — population and GEO peculiarities.

Target audience of Dating apps and sites in 2023

According to the latest data, male users are more likely to register on dating apps or websites than female ones, which may turn out to be a surprise for many marketers. Another unusual fact is that middle-aged people are looking for a partner more actively than younger generations.

All of the data needs to be taken into account when preparing promotional materials for this or that app. However, it’s necessary to recheck the information for a specific GEO that you’re advertising dating websites on.

Source: GWI blog

Age range can also depend on the Dating app you’re promoting, so researching the peculiarities of your target audience is the first step before getting down to actually buying traffic.


Most popular GEOs to drive Dating traffic to

Despite the fact that Dating niche is very popular everywhere, there are GEOs with greater volumes and more engaged audience, remember this when you actually buy dating ad traffic.

According to Statista, the USA, China, India, Japan and the United Kingdom generate the most online dating revenue, so those GEOs need to be taken into consideration when choosing an offer to drive traffic to. 

RichAds tip: it’s better not to rush with Tier 1 GEOs when it comes to Dating vertical, as the price of traffic is higher and it may not pay off. Test Tier 2 or 3 for a start, but make sure you check the available volumes via Predictor or ask for your manager’s advice.

Top 3 traffic sources to run Dating ads: insights from RichAds

Due to the extreme popularity, dating traffic is highly competitive. This makes it challenging for affiliate marketers to gain traffic for their dating websites,especially if they use the most common traffic channels.

However, there are several strategies that can be used to overcome this challenge, it’s better not to bet on hyped traffic channels such as Google or Facebook, try testing something not that popular yet with the same efficiency.

RichAds Team

At RichAds we’ve identified the best three sources of traffic — push, in-page push and native ads. All of them allow both mainstream and adult traffic without any restrictions and pre-landings required!

1. Push Notifications 

Push notifications are alerts that appear on a user’s device, such as a smartphone or tablet as they agree to receive such notifications. They are sent by websites or apps to notify users of new content or offers. 

Examples of push ads for mobile and desktop 

Push ads are an effective way to gain dating traffic because they are highly targeted and personalized. They create an effect of a real message of a person from a dating website and encourage a user to click on them. 

Furthermore, they’re really easy to set up, just creatives and simple targeting are enough, while the price is more than affordable — it starts from $0.003.

2. In-Page Push 

In-page push is a type of push notification that appears within a website or app. It is similar to a pop-up, but it appears within the page instead of on top of it, no subscription is needed from a user in this case. 

Such ads are less intrusive and allow targeting iOS users. All the rest is very similar to push ads, just make promo materials, choose desired GEO and targeting, and you’re all set up, no complications at all! In terms of prices, such ads are even cheaper than traditional push notifications.  

3. Native Ads 

Native ads are advertisements that blend in with the content of a website or app. They are designed to look like a part of the website or app, which makes them more user-friendly and engaging than traditional ads. 

This format is quite new at RichAds but it has already shown the highest CR for Dating vertical, so it’s certainly worth testing for such offers.

Tips to increase dating site traffic in 2023

Once you’ve chosen traffic sources and GEO as well as analyzed target audience, it’s high time to get high volumes of quality traffic.

Our team has collected several main tips to increase the CR of a Dating campaign and is ready to share them below.

Choose the most converting creatives

When it comes to Dating niche, the amount of approaches to creatives is endless. The ideas you can use include:

  • Direct message from a man or a woman;
  • The imitation of a voice message to intrigue a user;
  • Logos of popular dating apps that offer subscription discounts;
  • Story of a person who found a lifetime partner via an app;
  • Accent on enticing photos for adult websites;

RichAds tip: Make sure you use at least 5-10 creatives per campaign, this way you can test all the possible approaches and see what works best for your offer.

Use ready-made whitelists

If you want your campaign to bring great results, it’s better to target only the sources that already have proven efficiency.

Our managers can prepare and tailor the list of Premium sources for your specific needs like GEO and offer and ensure that they will bring conversions to your desired price.

Calculate the best bid 

Choosing a bid can be a challenge for many marketers, as if it’s too high, you risk overspending your daily budget or have low volumes if the bid is too low.

To avoid both of the problems, you can either ask your manager for the best bids for a specific GEO, or apply Predictor to evaluate volumes you’ll get per each bid.

Apply Automated Rules

Last but not least, automating your optimization is the key to decreasing your expenses and boosting the income.

The Automated Rules algorithm works in the following way — you set up a rule according to your desired cost per conversion so that all the sources that are too expensive or non-converting will be turned off. This way your campaign will be optimized automatically on a daily basis.


Dating traffic is a niche market that requires a different approach than other types of traffic. It is highly targeted and competitive, which makes it challenging for affiliate marketers to gain traffic for their dating websites. However, push notifications, in-page push, and native ads are three effective ways to gain dating traffic. 

By understanding the peculiarities of dating traffic and using these strategies, you can increase CR for your dating website and increase your revenue as an affiliate marketer.

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

The post How to Gain Dating Traffic? appeared first on RichAds Blog.

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