Your organic SEO drives people to more or less random pages on your site. All of your targeted ads, PPC ads, newsletter traffic and the like, however, ends up on a landing page. A bad landing page is like a clogged air filter; it stifles flow and chokes your funnel. Clear that filter by optimizing… Read More »
When you’re researching paid advertising, be it on Facebook, Google, or a third party network, you’ll come across a lot of different guides. Some will be aimed at amateurs, some will be focused on pro-level tips, and many will cover everything in between. Advice in General Most of the time, the advice in these guides… Read More »
Long tail search results are those keywords that have a bit more specificity to them than the normal generic keywords. “Cereal” isn’t a good keyword, but “Whole grain organic GMO-free cereal” is a much more specific keyword. When it’s more specific, it’s easier for you to rank highly for the term, and thus easier to… Read More »
Do you want to add document collaboration and editing to the WordPress block editor, similar to Google Docs? Google Doc-style inline commenting can make collaboration and editing a lot easier in WordPress for multi-author blogs. In this article, we’ll show you how to easily add Google-Doc style document collaboration and editing in WordPress block editor.… Read More »
A bounce pop window is a pop-up lightbox that triggers on your own page, but doesn’t create a new browser window in the same way that a malicious pop-up or pop-under would. I guarantee you’ve seen these; in fact, you can go to any of a million websites to see one in action. They work… Read More »
Opinions expressed here are the author’s alone, not those of any bank, and have not been reviewed, approved, or otherwise endorsed by any of these entities. Want to jump straight to the answer? The best merchant service provider for most people is Stax or Helcim. Merchant service providers give businesses the ability to process credit… Read More »
Do you want to easily sell digital downloads online? Maybe you’re planning to sell ebooks, online courses, your own photography, digital art, music, or something else. No matter the type of digital product, WordPress makes it easy to sell these premium downloads and deliver them to your customers in a secure way. In this article,… Read More »
PPC and PPM are two types of paid advertising that lead to a lot of confusion amongst novice marketers. It doesn’t help that they’re also known by a dozen other names, like CPC and PPI. Which is which, what’s the difference, and which is better? PPC and PPM: The Differences PPC is Pay Per Click… Read More »
Selling an ecommerce business isn’t quite the same as selling a traditional brick and mortar company. In some ways, it’s much easier to sell an online store, and in other ways, there are additional challenges. People decide to sell their ecommerce shop for various reasons. Maybe you’ve reached a pivotal moment of growth where you’d… Read More »
Do you want to add next / previous links in WordPress? Next and previous links are dynamic links that allow users to view the next or previous post. In this article, we’ll show you how to easily add next/previous links in WordPress and how to make the most out of them. What Are Next /… Read More »