With so many options available, it can be overwhelming to determine which one will offer the best results for your campaign. By choosing the best network, you can increase your chances of reaching your target audience, driving quality traffic, and ultimately, boosting your ROI.
Top 10 Dating Ad Networks
RichAds
PropellerAds
Adsterra
MGID
Advertise.com
ExoClick
HilltopAds
MyBid
Zeropark
Adcash
In the end of the article we’ll provide you with a detailed comparative chart with all the important criteria. Check it out!
Criteria on choosing dating ad networks
So, how do you make the right choice when it comes to selecting an ad network with the top-notch dating traffic?
Below we’ll compare all the 10 ad networks on the 7 criteria, you’re the one to decide which one to test first!
Criterion#1: GEOs selection
One of the most crucial things when it comes to choosing dating networks for advertisers is the amount of GEOs available. Obviously, none of the networks provide volumes for all the countries, but it’s vital to check if the most trending GEOs are included.
In some cases, it’s possible to check daily volumes a day to know for sure, for instance, using Predictor or Insights sections.
Ad network | RichAds | PropellerAds | MGID | Advertise.com | ExoClick | HilltopAds | Adsterra | MyBid | Zeropark | Adcash |
---|---|---|---|---|---|---|---|---|---|---|
Available GEOs | 250+ | 195+ | 60+ | 100+ | 250+ | 240+ | 248+ | 200+ | 170+ | 196+ |
“-” no information in open sources
Important: when choosing an ad network, make sure it provides the GEOs your offers are compatible with. The more countries it offers, the better!
Criterion#2: payment methods
Convenience is the key when selecting the best of all the online dating advertising platforms. Make sure the payment options they have are suitable for you, it’s perfect if there are several ones that fit into your desires.
Ad network | RichAds | PropellerAds | MGID | Advertise.com | ExoClick | HilltopAds | Adsterra | MyBid | Zeropark | Adcash |
---|---|---|---|---|---|---|---|---|---|---|
Payment methods | Wire Transfer, Credit Card, Сapitalist, or Payoneer | Credit cards, Wire Transfer, PayPal, UnionPay, Skrill | Paypal, Wire Transfer | Credit card, Wire Transfer, Paypal, or net terms | Paypal, Paxum, Payoneer, Wire | Paxum, PayPal, Wire, ePayservice, BTC, Webmoney | Paxum, WebMoney, Credit card, and UnionPay, Wire Transfer, Capitalist | Capitalist, Paxum, Credit card, Wire Transfer |
Paypal, Credit card, Wire Transfer | Credit card, PayPal, Cryptocurrency Wire Transfer |
“-” no information in open sources
In case an ad network doesn’t offer your desired method of payment, you can always consult an account manager to learn about alternatives. Don’t hesitate to ask!
What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.
Criterion#3: fraud prevention
No one wants to get fraudulent traffic, doesn’t matter if those are dating networks for publishers or advertisers, high-quality leads shall be a priority. Check what’s used for prevention of bot traffic and learn if you’ll get a refund in case something’s wrong with this or that site or publisher.
It’s great if a network uses combined anti-fraud techniques, double-checking proves that a platform cares for customers and their brand image.
There are several ways to check the traffic — in-house services and external assistance, it’s better to use both, for instance, RichAds applies these principles.
Ad network | RichAds | PropellerAds | MGID | Advertise.com | ExoClick | HilltopAds | Adsterra | MyBid | Zeropark | Adcash |
---|---|---|---|---|---|---|---|---|---|---|
Fraud prevention | platform’s technology based on big data + verification by AdScore | anti-fraud system + manual review | proprietary anti-fraud system | — | — | anti-fraud solution | three-level anti fraud protection | in-house anti-fraud system | manual and automatic bot filtering | anti-fraud technology |
“-” no information in open sources
Criterion#4: targeting options
Targeting options shall vary for a marketer to cover a very specific or broad audience. One more criterion which works by the rule “the more, the better”. If an ad network has various targeting options, it would be easier for a marketer to optimize a campaign and cut off his expenses.
One of the most crucial options that need to be everywhere are GEOs, including cities and regions, devices, browsers, and OS. Others are optional, though may be very fruitful in determining a TA, like IP targeting, for example.
RichAds Team
Pay special attention to frequency cap, it helps not to annoy users and show them ads as often as you believe is suitable.
Ad network | RichAds | PropellerAds | MGID | Exoclick | Zeropark | Advertise.com | Adsterra | Adcash | HilltopAds | MyBid |
---|---|---|---|---|---|---|---|---|---|---|
City/Region | +/+ | +/+ | +/+ | +/- | +/- | +/+ | +/+ | +/+ | +/+ | +/+ |
OS | + | + | + | + | + | + | + | + | + | + |
Browser | + | + | + | + | + | + | + | + | + | + |
Device | + | + | + | + | + | + | + | + | + | + |
Browser Language | + | + | + | + | + | + | + | + | + | + |
Connection type | + | + | + | — | + | + | + | + | + | + |
Carrier targeting | + | + | — | + | + | + | + | — | + | + |
ISP targeting | + | + | — | — | + | + | — | + | + | + |
IP targeting | + | — | — | + | + | + | + | — | + | + |
Frequency capping | + | + | + | + | + | — | + | — | — | — |
Schedule | + | + | + | + | + | + | + | + | + | — |
“-” no information in open sources
Criterion#5: minimal deposit and bid
Deposits vary from network to network, though you shall remember that adding less than $100 to your account is pointless.
What concerns the minimal bid, this info needs to be checked in advance. Of course, it’s less likely that you will start a campaign with the minimum price and expect to get huge volumes, but you need to be aware of the overall pricing of a net.
Ad network | RichAds | PropellerAds | MGID | Exoclick | Zeropark | Advertise.com | Adsterra | Adcash | HilltopAds | MyBid |
---|---|---|---|---|---|---|---|---|---|---|
Minimum bid | $0.003 CPC | $0.005 CPC |
$0.003 CPC |
$0.001 CPC | $0.005 CPC |
— | $0.001 CPC |
— | $0.005 CPM |
$0.0001 CPC (native ads) |
Minimum deposit | $100 | 100 for credit cards and $1000 for Wire Transfers | $100 | $200 | $200 | $100 | $100 | $1000 for the managed platform and $100 for the self-managed platform | $50 | 100$ |
“-” no information in open sources
Important: minimal bid is a starting price of an RTB auction, there’s a very little opportunity that your campaign will get traffic if you start with it. It’s always better to consult a manager on the best price for your GEO or use Predictor tool.
Criterion#6: traffic sources
If there’s anything that matters for a marketer even more than payment methods, it’s certainly the traffic sources that are available per ad network. Choose those networks that offer the most diverse and profitable ad formats that have proven their efficiency through the years.
Pay attention to traffic sources that have :
Best bids,
Nice traffic volumes,
Suitable verticals,
Simplicity of setup.
Ad network | RichAds | PropellerAds | MGID | Advertise.com | ExoClick | HilltopAds | Adsterra | MyBid | Zeropark | Adcash |
---|---|---|---|---|---|---|---|---|---|---|
Traffic formats | push, in-page push, pop, direct click, native, iOS calendar ads |
push, in-page push, popunder, direct click, interstitial ads | native, push, display, video ads |
push, video, interstitial ads |
push, native, video, interstital, pops, e-mail, direct link |
pops, direct link, display banners, video, push ads |
popunders, web push, in-page push, Social Bar, banners and native banners | popunders, native, banner, push, in-page push, iOS calendar, in-stream video ads | push, pop, domain and instant search & search tiles ads | pop, in-page push, native, banner, interstital, autotag |
“-” no information in open sources
Criterion#7: optimization tools
This might be one of the most important criteria, as optimization is a daily and sometimes tiresome task for a marketer. As long as it’s done manually, of course. That’s why a great network would try to simplify the life of an affiliate marketer and provide him with the tools to optimize the process.
There are several AI features that are offered and implemented by ad networks in 2023. For you to have a deeper understanding, we’ll enumerate all of them.
- Target CPA. An algorithm that automatically makes black- and whitelists as well as Micro bidding to fit into the desired cost of conversion. It’s easy to set up and doesn’t require any efforts from a marketer.
- Performance Mode. That’s an AI tool that also aims at reducing costs per campaign by automatically updating black- and whitelists daily. The main perk of it is that no tracker is required, the algorithm will find the best converting sources without setting up the postback.
- Automated Rules. Due to this feature a marketer can get automatically generated blacklists according to his own conditions. Again, no effort is necessary, just create a rule and see how too expensive or non-converting sources are turned off.
- Micro bidding. The bidding tool of these advertising platforms allows to customize bids per specific sources, resulting in potential cost savings. By adjusting bids for traffic sources that perform well but are too expensive, advertisers can optimize their campaigns and achieve better results.
Ad network | RichAds | PropellerAds | MGID | Exoclick | Zeropark | Advertise.com | Adsterra | HilltopAds | MyBid | Adcash |
---|---|---|---|---|---|---|---|---|---|---|
Micro bidding | + | — | — | — | + | — | + | — | — | — |
Automated rules | + | + | + | + | + | — | — | + | + | — |
Target CPA | + | + | — | — | + | — | — | — | — | + |
Performance Mode | + | — | — | — | — | — | — | — | — | — |
“-” no information in open sources
Bonus criterion: education materials
That’s not necessary for a network to have a great amount of education materials. Though, if it does have something fruitful to offer for a marketer, it looks even more luring. The more expertise is shared by a net, the more trust it can gain from advertisers.
For instance, a dating ad network can provide advertisers with the following materials:
- Blog. That’s the heart of an ad network, where all the expertise, recommendations and tips are stored. The more articles on various verticals and ad formats, the better it’s for the marketers’ education.
- Youtube channel. Basically, it can contain anything — expert interviews, webinars, podcasts as well as video tutorials on various affiliate marketing topics. For instance, at RichAds you can watch Ads&Grans videos, those are interviews with different industry professionals.
- E-books. Those are materials that have gathered all the knowledge of a platform’s expertise in one place. All in all, it’s one more way to prove that a net knowledge is in-depth while providing marketers with useful tips.
Best dating ad networks: detailed comparative chart
We’ve gathered all the information on the best dating ad networks in one comparative chart below. Find all the criteria in one place for your convenience!
Ad network | RichAds | PropellerAds | MGID | Exoclick | Zeropark | Advertise.com | Adsterra | HilltopAds | MyBid | Adcash |
---|---|---|---|---|---|---|---|---|---|---|
Available GEOs | 250+ | 195+ | 60+ | 250+ | 170+ | 100+ | 248+ | 240+ | 200+ | 196+ |
Antifraud protection | platform’s technology based on big data + verification by AdScore | anti-fraud system + manual review | proprietary anti-fraud system | — | manual and automatic bot filtering | — | three-level anti fraud protection | anti-fraud solution | in-house anti-fraud system | anti-fraud technology |
Traffic sources | push, in-page push, pop, direct click, native, iOS calendar ads |
push, in-page push, popunder, direct click, interstitial ads | native, push, display, video ads |
push, native, video, interstital, pops, e-mail, direct link |
push, pop, domain and instant search & search tiles ads | push, video, interstitial ads |
popunders, web push, in-page push, Social Bar, banners and native banners | pops, direct link, display banners, video, push ads |
popunders, native, banner, push, in-page push, iOS calendar, in-stream video ads | pop, in-page push, native, banner, interstital, autotag |
Payment method | Wire Transfer, Bank Card, Сapitalist, or Payoneer | Credit cards, Wire Transfer, PayPal, UnionPay, Skrill | Paypal, Wire Transfer | Paypal, Paxum, Payoneer, Wire | Paypal, Credit card, Wire Transfer | credit card, wire transfer, Paypal, or net terms | Paxum, WebMoney, Visa, MasterCard, and UnionPay, Wire Transfer, Capitalist | Paxum, PayPal, Wire, ePayservice, BTC, Webmoney | Capitalist, Paxum, Credit card, Wire Transfer |
Credit Card. PayPal, Cryptocurrency Wire Transfer |
Minimum deposit and bid | $100 $0.003 CPC |
$100 for credit cards and $1000 for Wire Transfers $0.005 CPC |
$100 $0.003 CPC |
$200 $0.001 CPC |
$200 $0.005 CPC |
$100 | $100 $0.001 CPC |
$50 $0.005 CPM |
$100 $0.0001 CPC (native ads) |
$1000 for the managed platform and $100 for the self-managed platform |
Targeting | City/ Region; OS; Browser; Device; Browser language; Connection type; Carrier targeting; ISP targeting; IP targeting; Frequency capping; Schedule; |
City/ Region; OS; Browser; Device; Browser language; Connection type; Carrier targeting; ISP targeting; Frequency capping; Schedule; |
City/ Region; OS; Browser; Device; Browser language; Connection type; Frequency capping; Schedule; |
City/ Region; OS; Browser; Device; Browser language; Carrier targeting; IP targeting; Frequency capping; Schedule; |
City; OS; Browser; Device; Browser language; Connection type; Carrier targeting; ISP targeting; IP targeting; Frequency capping; Schedule; |
City/ Region; OS; Browser; Device; Browser language; Connection type; Carrier targeting; ISP targeting; IP targeting; Schedule; |
City/ Region; OS; Browser; Device; Browser language; Connection type; Carrier targeting; IP targeting; Frequency capping; Schedule; |
City/ Region; OS; Browser; Device; Browser language; Connection type; Carrier targeting; ISP targeting; IP targeting; Schedule; |
City/ Region; OS; Browser; Device; Browser language; Connection type; Carrier targeting; ISP targeting; IP targeting; |
City/ Region; OS; Browser; Device; Browser language; Connection type; ISP targeting; Schedule; |
Optimization | Micro Bidding; Automated Rules; Target CPA; Performance Mode; |
Automated Rules; Target CPA; |
Automated Rules; | Automated Rules; | Micro Bidding; Automated Rules; Target CPA; |
— | Micro Bidding; | Automated Rules; | Automated Rules; | — |
“-” no information in open sources
What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.
Кнопка
The post Top 10 Best Dating Advertising Networks appeared first on RichAds Blog.