Top 10 Best Dating Advertising Networks

By | April 14, 2023

With so many options available, it can be overwhelming to determine which one will offer the best results for your campaign. By choosing the best network, you can increase your chances of reaching your target audience, driving quality traffic, and ultimately, boosting your ROI.

Top 10 Dating Ad Networks
RichAds
PropellerAds
Adsterra
MGID
Advertise.com
ExoClick
HilltopAds
MyBid
Zeropark
Adcash

In the end of the article we’ll provide you with a detailed comparative chart with all the important criteria. Check it out!

Criteria on choosing dating ad networks

So, how do you make the right choice when it comes to selecting an ad network with the top-notch dating traffic?

The key is to consider a few important criteria that can help you evaluate each network’s potential for success.

Factors such as targeting options, GEOs, minimum bids and deposits, payment methods, anti-fraud and optimization techniques, education materials are all crucial to consider when making your decision.

RichAds team

Below we’ll compare all the 10 ad networks on the 7 criteria, you’re the one to decide which one to test first!

Criterion#1: GEOs selection 

One of the most crucial things when it comes to choosing dating networks for advertisers is the amount of GEOs available. Obviously, none of the networks provide volumes for all the countries, but it’s vital to check if the most trending GEOs are included. 

In some cases, it’s possible to check daily volumes a day to know for sure, for instance, using Predictor or Insights sections.

Ad network RichAds PropellerAds MGID Advertise.com ExoClick HilltopAds Adsterra MyBid  Zeropark Adcash
Available GEOs 250+ 195+ 60+ 100+ 250+ 240+ 248+ 200+ 170+ 196+

“-” no information in open sources

Important: when choosing an ad network, make sure it provides the GEOs your offers are compatible with. The more countries it offers, the better!

Criterion#2: payment methods

Convenience is the key when selecting the best of all the online dating advertising platforms. Make sure the payment options they have are suitable for you, it’s perfect if there are several ones that fit into your desires.

Ad network RichAds PropellerAds MGID Advertise.com ExoClick HilltopAds Adsterra MyBid  Zeropark Adcash
Payment methods Wire Transfer, Credit Card, Сapitalist, or Payoneer Credit cards, Wire Transfer, PayPal, UnionPay, Skrill Paypal, Wire Transfer Credit card, Wire Transfer, Paypal, or net terms  Paypal, Paxum, Payoneer, Wire Paxum, PayPal, Wire, ePayservice, BTC, Webmoney  Paxum, WebMoney, Credit card, and UnionPay, Wire Transfer, Capitalist Capitalist,
Paxum,
Credit card,
Wire Transfer
Paypal, Credit card, Wire Transfer Credit card,
PayPal,
Cryptocurrency
Wire Transfer

“-” no information in open sources

In case an ad network doesn’t offer your desired method of payment, you can always consult an account manager to learn about alternatives. Don’t hesitate to ask!

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

Criterion#3: fraud prevention

No one wants to get fraudulent traffic, doesn’t matter if those are dating networks for publishers or advertisers, high-quality leads shall be a priority. Check what’s used for prevention of bot traffic and learn if you’ll get a refund in case something’s wrong with this or that site or publisher.

It’s great if a network uses combined anti-fraud techniques, double-checking proves that a platform cares for customers and their brand image.

There are several ways to check the traffic — in-house services and external assistance, it’s better to use both, for instance, RichAds applies these principles.

Ad network RichAds PropellerAds MGID Advertise.com ExoClick HilltopAds Adsterra MyBid  Zeropark Adcash
Fraud prevention platform’s technology based on big data + verification by AdScore anti-fraud system + manual review proprietary anti-fraud system anti-fraud solution three-level anti fraud protection in-house anti-fraud system manual and automatic bot filtering anti-fraud technology

“-” no information in open sources

Criterion#4: targeting options 

Targeting options shall vary for a marketer to cover a very specific or broad audience. One more criterion which works by the rule “the more, the better”. If an ad network has various targeting options, it would be easier for a marketer to optimize a campaign and cut off his expenses.

One of the most crucial options that need to be everywhere are GEOs, including cities and regions, devices, browsers, and OS. Others are optional, though may be very fruitful in determining a TA, like IP targeting, for example.

RichAds Team

Pay special attention to frequency cap, it helps not to annoy users and show them ads as often as you believe is suitable. 

Ad network RichAds PropellerAds MGID Exoclick Zeropark Advertise.com Adsterra Adcash HilltopAds MyBid
City/Region +/+ +/+ +/+ +/- +/- +/+ +/+ +/+ +/+ +/+
OS + + + + + + + + + +
Browser + + + + + + + + + +
Device + + + + + + + + + +
Browser Language + + + + + + + + + +
Connection type + + + + + + + + +
Carrier targeting + + + + + + + +
ISP targeting + + + + + + +
IP targeting + + + + + + +
Frequency capping + + + + + +
Schedule + + + + + + + + +

“-” no information in open sources

Criterion#5: minimal deposit and bid

Deposits vary from network to network, though you shall remember that adding less than $100 to your account is pointless.

The thing is that to test the quality and volumes of traffic you need to spend at least 10 conversion prices per campaign.

RichAds Team

What concerns the minimal bid, this info needs to be checked in advance. Of course, it’s less likely that you will start a campaign with the minimum price and expect to get huge volumes, but you need to be aware of the overall pricing of a net.

Ad network RichAds PropellerAds MGID Exoclick Zeropark Advertise.com Adsterra Adcash HilltopAds MyBid
Minimum bid $0.003 CPC $0.005
CPC
$0.003
CPC
$0.001 CPC $0.005
CPC
$0.001
CPC
$0.005
CPM
$0.0001
CPC (native ads)
Minimum deposit $100 100 for credit cards and $1000 for Wire Transfers $100 $200 $200 $100 $100 $1000 for the managed platform and $100 for the self-managed platform $50 100$

“-” no information in open sources

Important: minimal bid is a starting price of an RTB auction, there’s a very little opportunity that your campaign will get traffic if you start with it. It’s always better to consult a manager on the best price for your GEO or use Predictor tool.

Criterion#6: traffic sources

If there’s anything that matters for a marketer even more than payment methods, it’s certainly the traffic sources that are available per ad network. Choose those networks that offer the most diverse and profitable ad formats that have proven their efficiency through the years.

Pay attention to traffic sources that have :
Best bids,
Nice traffic volumes,
Suitable verticals,
Simplicity of setup.

Ad network RichAds PropellerAds MGID Advertise.com ExoClick HilltopAds Adsterra MyBid  Zeropark Adcash
Traffic formats push, in-page push, pop, direct click, native,
iOS calendar
ads
push, in-page push, popunder, direct click, interstitial ads native,
push,
display,
video ads
push,
video,
interstitial
ads
push,
native,
video,
interstital,
pops,
e-mail,
direct link
pops, direct link,
display banners,
video, push ads
popunders, web push, in-page push, Social Bar, banners and native banners popunders, native, banner, push, in-page push, iOS calendar, in-stream video ads push, pop, domain and instant search & search tiles ads pop, in-page push, native, banner, interstital,
autotag

“-” no information in open sources

Criterion#7: optimization tools

This might be one of the most important criteria, as optimization is a daily and sometimes tiresome task for a marketer. As long as it’s done manually, of course. That’s why a great network would try to simplify the life of an affiliate marketer and provide him with the tools to optimize the process. 

There are several AI features that are offered and implemented by ad networks in 2023. For you to have a deeper understanding, we’ll enumerate all of them.

  1. Target CPA. An algorithm that automatically makes black- and whitelists as well as Micro bidding to fit into the desired cost of conversion. It’s easy to set up and doesn’t require any efforts from a marketer.
  2. Performance Mode. That’s an AI tool that also aims at reducing costs per campaign by automatically updating black- and whitelists daily. The main perk of it is that no tracker is required, the algorithm will find the best converting sources without setting up the postback.
  3. Automated Rules. Due to this feature a marketer can get automatically generated blacklists according to his own conditions. Again, no effort is necessary, just create a rule and see how too expensive or non-converting sources are turned off.
  4. Micro bidding. The bidding tool of these advertising platforms allows to customize bids per specific sources, resulting in potential cost savings. By adjusting bids for traffic sources that perform well but are too expensive, advertisers can optimize their campaigns and achieve better results.
Ad network RichAds PropellerAds MGID Exoclick Zeropark Advertise.com Adsterra HilltopAds MyBid Adcash
Micro bidding + + +
Automated rules + + + + + + +
Target CPA + + + +
Performance Mode +

“-” no information in open sources

Bonus criterion: education materials

That’s not necessary for a network to have a great amount of education materials. Though, if it does have something fruitful to offer for a marketer, it looks even more luring. The more expertise is shared by a net, the more trust it can gain from advertisers.

For instance, a dating ad network can provide advertisers with the following materials:

  • Blog. That’s the heart of an ad network, where all the expertise, recommendations and tips are stored. The more articles on various verticals and ad formats, the better it’s for the marketers’ education.
  • Youtube channel. Basically, it can contain anything — expert interviews, webinars, podcasts as well as video tutorials on various affiliate marketing topics. For instance, at RichAds you can watch Ads&Grans videos, those are interviews with different industry professionals.
  • E-books. Those are materials that have gathered all the knowledge of a platform’s expertise in one place. All in all, it’s one more way to prove that a net knowledge is in-depth while providing marketers with useful tips.

Best dating ad networks: detailed comparative chart

We’ve gathered all the information on the best dating ad networks in one comparative chart below. Find all the criteria in one place for your convenience!

Ad network RichAds PropellerAds MGID Exoclick Zeropark Advertise.com Adsterra HilltopAds MyBid Adcash
Available GEOs 250+ 195+ 60+ 250+ 170+ 100+ 248+ 240+ 200+ 196+
Antifraud protection platform’s technology based on big data + verification by AdScore anti-fraud system + manual review proprietary anti-fraud system manual and automatic bot filtering three-level anti fraud protection anti-fraud solution in-house anti-fraud system anti-fraud technology
Traffic sources push, in-page push, pop, direct click, native,
iOS calendar
ads
push, in-page push, popunder, direct click, interstitial ads native,
push,
display,
video ads
push,
native,
video,
interstital,
pops,
e-mail,
direct link
push, pop, domain and instant search & search tiles ads push,
video,
interstitial
ads
popunders, web push, in-page push, Social Bar, banners and native banners pops, direct link,
display banners,
video, push ads
popunders, native, banner, push, in-page push, iOS calendar, in-stream video ads pop, in-page push, native, banner, interstital,
autotag
Payment method Wire Transfer, Bank Card, Сapitalist, or Payoneer Credit cards, Wire Transfer, PayPal, UnionPay, Skrill Paypal, Wire Transfer Paypal, Paxum, Payoneer, Wire Paypal, Credit card, Wire Transfer credit card, wire transfer, Paypal, or net terms  Paxum, WebMoney, Visa, MasterCard, and UnionPay, Wire Transfer, Capitalist Paxum, PayPal, Wire, ePayservice, BTC, Webmoney  Capitalist,
Paxum,
Credit card,
Wire Transfer
Credit Card.
PayPal,
Cryptocurrency
Wire Transfer
Minimum deposit and bid $100
$0.003 CPC
$100 for credit cards and $1000 for Wire Transfers
$0.005
CPC
$100
$0.003 CPC
$200
$0.001 CPC
$200
$0.005
CPC
$100 $100
$0.001
CPC
$50
$0.005
CPM
$100
$0.0001
CPC (native ads)
$1000 for the managed platform and $100 for the self-managed platform
Targeting City/ Region;
OS;
Browser;
Device;
Browser language;
Connection type;
Carrier targeting;
ISP targeting;
IP targeting;
Frequency capping;
Schedule;
City/ Region;
OS;
Browser;
Device;
Browser language;
Connection type;
Carrier targeting;
ISP targeting;
Frequency capping;
Schedule;
City/ Region;
OS;
Browser;
Device;
Browser language;
Connection type;
Frequency capping;
Schedule;
City/ Region;
OS;
Browser;
Device;
Browser language;
Carrier targeting;
IP targeting;
Frequency capping;
Schedule;
City;
OS;
Browser;
Device;
Browser language;
Connection type;
Carrier targeting;
ISP targeting;
IP targeting;
Frequency capping;
Schedule;
City/ Region;
OS;
Browser;
Device;
Browser language;
Connection type;
Carrier targeting;
ISP targeting;
IP targeting;
Schedule;
City/ Region;
OS;
Browser;
Device;
Browser language;
Connection type;
Carrier targeting;
IP targeting;
Frequency capping;
Schedule;
City/ Region;
OS;
Browser;
Device;
Browser language;
Connection type;
Carrier targeting;
ISP targeting;
IP targeting;
Schedule;
City/ Region;
OS;
Browser;
Device;
Browser language;
Connection type;
Carrier targeting;
ISP targeting;
IP targeting;
City/ Region;
OS;
Browser;
Device;
Browser language;
Connection type;
ISP targeting;
Schedule;
Optimization Micro Bidding;
Automated Rules;
Target CPA;
Performance Mode;
Automated Rules;
Target CPA;
Automated Rules; Automated Rules; Micro Bidding;
Automated Rules;
Target CPA;
Micro Bidding; Automated Rules; Automated Rules;

“-” no information in open sources

What is RichAds?
🔝 Push and pop ads,
🔼 Domain redirect traffic,
🔝 CPM for domain ads starts from $ 1.5,
⏫ CPC for push ads starts from $ 0.003,
🔼 CPM for pops — from $0.5 in Tier 3, $1 in Tier 1,
⏫ large volumes of available traffic in more than 200 geos.

Кнопка

The post Top 10 Best Dating Advertising Networks appeared first on RichAds Blog.

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